Last October, Sophorn Chhay wrote a fantastic guest post for us on Auditing Techniques for your PPC campaigns. With that in mind, we've looked into a few further tactics for maximizing your pay per click results that we'll cover today.
The perfect landing page is an elusive concept, but there are ways to make your landing pages more effective at converting people that visit. Here's 3 simple fixes.
This morning I was searching for a few local service providers and BAM, there it was - A new Google SERP's page layout. Just as fast as it was there, on my next search a few minutes later, it was gone. Strange? It's common for Google to slightly change the layout of the search engine [...]
The holidays are on their way, which makes right now the perfect time to start thinking about how you are going to keep your customers engaged.
Auditing your campaign means looking at the ads that are successful, removing those not targeted correctly, and finding ways to improve your strategy.
Here’s our tips on how to re-market to qualified prospects and potential qualified prospects to keep them engaged with you and your company.
While you don't have to devote a large portion of your marketing budget to this tactic, you do want to make sure that your funds are well spent. Here's how.
During Tuesday's Google Performance Summit, the Adwords team announced that they would soon be rolling out flexible bidding options for mobile ads.
Google's annual Performance Summit is set to begin live streaming in just under an hour, and many are getting ready to find out what changes Google will be unveiling.
Your internet marketing strategy needs to start with a target customer in mind, but how do define that target market? Here's a guide to understanding why not everyone is your target customer.