Pool industry companies see a higher reach to their local areas using smarter digital marketing strategies to fine tune their efforts and investment. Today, we'll discuss the top 10 strategies for pool service companies.
Last October, Sophorn Chhay wrote a fantastic guest post for us on Auditing Techniques for your PPC campaigns. With that in mind, we've looked into a few further tactics for maximizing your pay per click results that we'll cover today.
If you're goals are to expand into different cities, and you're creating pages for each of these locations, there are three things you need to keep in mind to both help your first page of Google goals, as well as having engaging content.
It’s easy to write for exciting industries like content marketing and SEO, but what if you want to blog about an industry that isn’t as “exciting?” Here's 7 ways you can write for your boring industry.
In this interview, Ray talks about the things that West Coast Auction Company is up to today, and a few of the things that he's learned along the way.
Most local business websites get the most traffic on their homepages, their about pages, and their contact us pages. Some of your very popular blog posts may also be huge drivers for traffic to your site. Are you maximizing this traffic? Are you using your most popular pages to generate as many leads as possible?
The perfect landing page is an elusive concept, but there are ways to make your landing pages more effective at converting people that visit. Here's 3 simple fixes.
Experience Over Price: How to Shift Your Marketing Strategy to Entice Customers Seeking an Experience
Most of today's consumers are looking to obtain an experience, rather than just a product or service. Here's 3 ways you can adjust your marketing efforts.
No matter your industry, if you don’t ask your clients enough questions, you’ll have no direction, and no understanding of what they really need. Here's 7 tips on asking better questions of your potential new clients.
This morning I was searching for a few local service providers and BAM, there it was - A new Google SERP's page layout. Just as fast as it was there, on my next search a few minutes later, it was gone. Strange? It's common for Google to slightly change the layout of the search engine [...]
We’ve been talking so much about Millennials lately that we’ve forgotten about the other generations of people that we as businesses have to be selling to..