When trying to decide what types of reports to look at in order to help your website, you have lots of different reports to choose from. Google Analytics provides you with lots of different options. But the information that they provide you with might not be as useful as the information that they hide.
How do you know which reports will actually help you and which are just noise? Here are the ten best custom reports for Google Analytics and how they will help your website:
Metrics by the Time of Day and the Day of the Week
You probably already know that your traffic fluctuates based on the time of the day and the day of the week. This type of report will help you look at your peak hours and your peak day of the week. Why bother learning about this? When you know when your customers are likely to be online, you can create special flash sales, can post new content at that time to draw them in while they are online, and can simply learn a little bit more about who your audience is and why they are online at the time they are online.
Add this custom report to your Analytics now by clicking here.
How Efficient Your Visitors Acquisition Is
Looking at this report will tell you how well not just one of your marketing campaigns is doing, but all of your marketing campaigns as a whole are doing. It will also prevent the different aspects of your campaign from operating outside of one another, without getting input from or informing one another. You should be able to see which campaign are the most effective at drawing visitors to your page and will then be able to drill down to why those campaigns are more effective than the other ones.
Add this custom report to your Analytics now by clicking here.
Traffic by Source for eCommerce
If you have an eCommerce website, this is going to be one of the most important custom reports for you to look at it, and you should probably be looking at it at least once a day. It is a relatively basic report when compared to some of the other reports on this list, but it will give you a good, basic view of your performance and how the source of your traffic is affecting whether or not you are making a sale.
Add this custom report to your Analytics by clicking here.
Social Media Performance
Does the performance of your social media accounts really matter that much? Search engines use social signals to determine whether or not a website is legitimate and whether or not searchers are likely to find it relevant to their needs. This custom report will tell you not only how strong your social media game is, but whether or not you’re actually making any money off of it.
Add this custom report to your Analytics by clicking here.
PPC Goal Achievement
Are you reaching your goals with your pay per click campaign? How will you know if you do not look at this report? This type of report will look not just at your progress, but at your progress when compared to where you want your PPC campaign to be. You’ll see both the performance of the campaign and the source of the traffic, as well as how well that traffic is converting.
Add this custom report to your Analytics by clicking here.
PPC Keyword Performance
Regularly looking at which keywords are performing well and which are underperforming is the only way to make sure that you are actually achieving what you want to achieve. You’ll see the volume of traffic, how much you are paying per click, whether or not those people are converting, and, ultimately, how much you are paying for each conversion. This report was created by Rachelle Maisner.
Add this custom report to your Analytics by clicking here.
The Cost of Your Campaign
Have you ever wanted to know how much your campaign is costing you? You might have a relatively good idea of how much money you are putting into your campaign, but the only way to really see the value of what you are doing is to make sure you are looking at reports of how much the campaign is costing, versus how much the campaign is making you. This is exactly what this report provides.
Add this custom report to your Analytics by clicking here.
Interaction Events
This is one of the most underutilized Google Analytics reports. What does it tell you? 
Essentially, it tells you what exactly your site visitors are clicking on, what they’re not clicking on, what they are interacting with, what they are reading, etc. It tells you whether or not your website is actually engaging with your visitors and what specifically they are engaging with. Once you know this information, you can craft a website that better engages with your visitors.
Add this custom report to your Analytics by clicking here.
Which Browsers and Devices Convert
Have you ever wanted to know what browsers and devices are most likely to result in conversions? Why would you want to know this information? Say, for example, that you see a much higher rate of conversions on Chrome than on Internet Explorer. This could mean that there is a user experience issue on IE that is making it more difficult for users to convert.
Add this custom report to your Analytics by clicking here.
Site Speed Per Browser
Your website might load plenty fast on Chrome, but if it is lagging behind on Safari, you could be driving away the millions of Apple users. This report will tell you if there are load and site speed issues across different types of browsers and devices.
Add this custom report to your Analytics by clicking here.
Conclusion
Adding these Google Analytics Custom Report templates and personalizing them further to fit your needs will save you time and most likely reveal insights about your data that you hadn’t expected. With so many ways to customize your Google Analytics reports, what are some of the custom reports that you’ve enjoyed using? Let us know in the comments!
When trying to decide what types of reports to look at in order to help your website, you have lots of different reports to choose from. Google Analytics provides you with lots of different options. But the information that they provide you with might not be as useful as the information that they hide.
How do you know which reports will actually help you and which are just noise? Here are the ten best custom reports for Google Analytics and how they will help your website:
Metrics by the Time of Day and the Day of the Week
You probably already know that your traffic fluctuates based on the time of the day and the day of the week. This type of report will help you look at your peak hours and your peak day of the week. Why bother learning about this? When you know when your customers are likely to be online, you can create special flash sales, can post new content at that time to draw them in while they are online, and can simply learn a little bit more about who your audience is and why they are online at the time they are online.
Add this custom report to your Analytics now by clicking here.
How Efficient Your Visitors Acquisition Is
Looking at this report will tell you how well not just one of your marketing campaigns is doing, but all of your marketing campaigns as a whole are doing. It will also prevent the different aspects of your campaign from operating outside of one another, without getting input from or informing one another. You should be able to see which campaign are the most effective at drawing visitors to your page and will then be able to drill down to why those campaigns are more effective than the other ones.
Add this custom report to your Analytics now by clicking here.
Traffic by Source for eCommerce
If you have an eCommerce website, this is going to be one of the most important custom reports for you to look at it, and you should probably be looking at it at least once a day. It is a relatively basic report when compared to some of the other reports on this list, but it will give you a good, basic view of your performance and how the source of your traffic is affecting whether or not you are making a sale.
Add this custom report to your Analytics by clicking here.
Social Media Performance
Does the performance of your social media accounts really matter that much? Search engines use social signals to determine whether or not a website is legitimate and whether or not searchers are likely to find it relevant to their needs. This custom report will tell you not only how strong your social media game is, but whether or not you’re actually making any money off of it.
Add this custom report to your Analytics by clicking here.
PPC Goal Achievement
Are you reaching your goals with your pay per click campaign? How will you know if you do not look at this report? This type of report will look not just at your progress, but at your progress when compared to where you want your PPC campaign to be. You’ll see both the performance of the campaign and the source of the traffic, as well as how well that traffic is converting.
Add this custom report to your Analytics by clicking here.
PPC Keyword Performance
Regularly looking at which keywords are performing well and which are underperforming is the only way to make sure that you are actually achieving what you want to achieve. You’ll see the volume of traffic, how much you are paying per click, whether or not those people are converting, and, ultimately, how much you are paying for each conversion. This report was created by Rachelle Maisner.
Add this custom report to your Analytics by clicking here.
The Cost of Your Campaign
Have you ever wanted to know how much your campaign is costing you? You might have a relatively good idea of how much money you are putting into your campaign, but the only way to really see the value of what you are doing is to make sure you are looking at reports of how much the campaign is costing, versus how much the campaign is making you. This is exactly what this report provides.
Add this custom report to your Analytics by clicking here.
Interaction Events
This is one of the most underutilized Google Analytics reports. What does it tell you? Essentially, it tells you what exactly your site visitors are clicking on, what they’re not clicking on, what they are interacting with, what they are reading, etc. It tells you whether or not your website is actually engaging with your visitors and what specifically they are engaging with. Once you know this information, you can craft a website that better engages with your visitors.
Add this custom report to your Analytics by clicking here.
Which Browsers and Devices Convert
Have you ever wanted to know what browsers and devices are most likely to result in conversions? Why would you want to know this information? Say, for example, that you see a much higher rate of conversions on Chrome than on Internet Explorer. This could mean that there is a user experience issue on IE that is making it more difficult for users to convert.
Add this custom report to your Analytics by clicking here.
Site Speed Per Browser
Your website might load plenty fast on Chrome, but if it is lagging behind on Safari, you could be driving away the millions of Apple users. This report will tell you if there are load and site speed issues across different types of browsers and devices.
Add this custom report to your Analytics by clicking here.
Conclusion
Adding these Google Analytics Custom Report templates and personalizing them further to fit your needs will save you time and most likely reveal insights about your data that you hadn’t expected. With so many ways to customize your Google Analytics reports, what are some of the custom reports that you’ve enjoyed using? Let us know in the comments!
Published on May 9, 2016
About the Author: Tatyana Mournier
