Instagram can be an extremely powerful tool for your business, offering you a wide variety of features that make it easy to both convert your followers into customers and clients and reach out to other people to becoming your follower, customer, or client.
If you are looking for ways to improve your web marketing results on Instagram, you have come to the right place: we have twelve of them.
1. Make your bio awesome.
Sure, it’s not the first thing that people see when they come to your page, but it is one of the things that they see when they come to your account, but it is where they will go to find a link to your website and to learn a little bit more about who you are and what you do. It should be short, to the point, and should have some personality. For more tips on writing an engaging Instagram or Twitter bio, check out our recent article on the subject, here.
2. Use hashtags strategically.
Hashtags may still be a point of ridicule on other social media like Facebook, but they are accepted and even expected on Instagram. You can have as many as thirty hashtags on your post, so use them to target specific niches.
Hashtags are a way of getting involved in conversations and making your posts show up in certain feeds. If there are feeds that you want to show up in, use a hashtag. You can even go back in and comment on your post with another round of hashtags to have even further reach or to refresh old posts and use them again.
3. Do not lock your profile.
Lots of people will set their profile to private. To consumers this says, “I am an exclusive club and you’re not invited.” Open up those privacy settings and only post pictures to that account that you want anyone to be able to access.
4. Use apps that work in conjunction with Instagram.
There are plenty of apps that provide you with more editing and creativity option than just Instagram alone. These include Canva, WordSwag, Flipagram, and more. They’ll help you both edit your photos and create graphics to post to your account.
5. Get a great username.
Like pretty much every website that requires usernames, you might have to hunt a little bit in order to find a username that you like and which relates to your business. It’s possible that your business’s name hasn’t been snatched up yet, but if it has, avoid just tacking a number on to the end of your name—it will make you more difficult to find and will make your account look like the copy. Instead, come up with a create handle that still incorporates your name. Consider using periods or dashes.
6. Pay attention to trending hashtags and use them.
Using a trending hashtag is a great way to make sure that your post is part of a conversation that is getting a lot of attention. Search for trending hashtags and then, if you can find a way to incorporate them so that they actually make sense, create a post that features that hashtag.
7. Show off your followers.
Put out a post encouraging your followers to Instagram your product or service or something related to your product or service. Then, repost a few of your favorite posts, linking the pictures back to the original poster’s account.
8. Respond to comments.
Being active on your own profile, not just by posting pictures, but also by interacting with your followers when they comment is a great way to engage with people and to get them to engage with you. This is true both of positive and negative comments—and don’t be afraid to block people who post needlessly negative comments.
9. Share videos, too.
Instagram allows you to post up to fifteen seconds of video, which can really up your creativity and allow you to post something funny, meaningful, or powerful, without having to make a high-quality video. This is great for announcements!
10. Show the people behind the brand.
With their permission, post photos of your staff going about their business. These behind the scene posts will be extremely popular and are a great way to show your followers the human side of your business.
11. Share some content only on Instagram.
Make it worth your follower’s while to follow you on Instagram—post content there that you don’t post to any of your other social media marketing platforms.
12. Share coupon codes or specials.
In the caption of or in the picture itself, provide a coupon code or a link to a special that is especially for your Instagram followers. Once your customers realize you do this, you’ll see and influx of Instagram followers!
Social Media Marketing; whether via Instagram or other platforms; is all about connecting with the right people. Start attracting them to your website using these 12 tips and, you’ll begin to see better results with your Instagram marketing. Cheers!
Instagram can be an extremely powerful tool for your business, offering you a wide variety of features that make it easy to both convert your followers into customers and clients and reach out to other people to becoming your follower, customer, or client.
If you are looking for ways to improve your web marketing results on Instagram, you have come to the right place: we have twelve of them.
1. Make your bio awesome.
Sure, it’s not the first thing that people see when they come to your page, but it is one of the things that they see when they come to your account, but it is where they will go to find a link to your website and to learn a little bit more about who you are and what you do. It should be short, to the point, and should have some personality. For more tips on writing an engaging Instagram or Twitter bio, check out our recent article on the subject, here.
2. Use hashtags strategically.
Hashtags may still be a point of ridicule on other social media like Facebook, but they are accepted and even expected on Instagram. You can have as many as thirty hashtags on your post, so use them to target specific niches.
Hashtags are a way of getting involved in conversations and making your posts show up in certain feeds. If there are feeds that you want to show up in, use a hashtag. You can even go back in and comment on your post with another round of hashtags to have even further reach or to refresh old posts and use them again.
3. Do not lock your profile.
Lots of people will set their profile to private. To consumers this says, “I am an exclusive club and you’re not invited.” Open up those privacy settings and only post pictures to that account that you want anyone to be able to access.
4. Use apps that work in conjunction with Instagram.
There are plenty of apps that provide you with more editing and creativity option than just Instagram alone. These include Canva, WordSwag, Flipagram, and more. They’ll help you both edit your photos and create graphics to post to your account.
5. Get a great username.
Like pretty much every website that requires usernames, you might have to hunt a little bit in order to find a username that you like and which relates to your business. It’s possible that your business’s name hasn’t been snatched up yet, but if it has, avoid just tacking a number on to the end of your name—it will make you more difficult to find and will make your account look like the copy. Instead, come up with a create handle that still incorporates your name. Consider using periods or dashes.
6. Pay attention to trending hashtags and use them.
Using a trending hashtag is a great way to make sure that your post is part of a conversation that is getting a lot of attention. Search for trending hashtags and then, if you can find a way to incorporate them so that they actually make sense, create a post that features that hashtag.
7. Show off your followers.
Put out a post encouraging your followers to Instagram your product or service or something related to your product or service. Then, repost a few of your favorite posts, linking the pictures back to the original poster’s account.
8. Respond to comments.
Being active on your own profile, not just by posting pictures, but also by interacting with your followers when they comment is a great way to engage with people and to get them to engage with you. This is true both of positive and negative comments—and don’t be afraid to block people who post needlessly negative comments.
9. Share videos, too.
Instagram allows you to post up to fifteen seconds of video, which can really up your creativity and allow you to post something funny, meaningful, or powerful, without having to make a high-quality video. This is great for announcements!
10. Show the people behind the brand.
With their permission, post photos of your staff going about their business. These behind the scene posts will be extremely popular and are a great way to show your followers the human side of your business.
11. Share some content only on Instagram.
Make it worth your follower’s while to follow you on Instagram—post content there that you don’t post to any of your other social media marketing platforms.
12. Share coupon codes or specials.
In the caption of or in the picture itself, provide a coupon code or a link to a special that is especially for your Instagram followers. Once your customers realize you do this, you’ll see and influx of Instagram followers!
Social Media Marketing; whether via Instagram or other platforms; is all about connecting with the right people. Start attracting them to your website using these 12 tips and, you’ll begin to see better results with your Instagram marketing. Cheers!
Published on December 7, 2015
About the Author: Tatyana Mournier
