Are you struggling to come up with the content for your “About Us” Page? If so, you’re not alone. It’s hard writing about yourself, and even more difficult sometimes to write about your business. So, we’ve comprised a list of 15 questions that should help you get the ball rolling.
Before we begin, we recommend setting a timer. Generally, when we set a timer to only work on something for allotted amount of time, we’re more productive and better able to stay focused on the task as hand. So for this exercise, let’s set our phone timers to 32 minutes.
Also, we recommend answering these questions in a rambling style. Take out a sheet of paper and write the answers quickly or, open up a doc on your laptop and just begin typing them out.
Okay, now you’re ready to begin. Here are the 15 questions to help you write your About Us page:
1. How did you decide to start your business? What path brought you here?
2. What industry are you in and what are you known for professionally?
3. What does your ideal client look like? What industries are they in and who do they serve?
4. What most excites you about the work that you do or the contributions that you make? What are you passionate about when it comes to this?
5. How long have you been in business?
6. What problems do you solve for your ideal customers?
7. Where can we find you or your staff when you’re not working?
8. What volunteer groups or initiatives are you and your staff passionate about?
9. What awards have you been recognized with?
10. Who have you worked with in the past and what have you accomplished for them?
11. What roles do your employees play in your organization, and what makes them a great fit for these duties?
12. What do your ideal clients say about you?
13. What do you want to accomplish as a company long-term? What’s the ideal scenario?
14. Who is the owner of the company, and what most inspires that person?
15. What is your elevator pitch? What summarizes your company and its beliefs?
Okay – How’d you do? You hopefully have a page full of content that can be mashed together to create all the content you need for your About Us page. If you’re looking for better ways to put your page together, here’s a recent article on 5 Awesome About Us Pages that we found.
Are you struggling to come up with the content for your “About Us” Page? If so, you’re not alone. It’s hard writing about yourself, and even more difficult sometimes to write about your business. So, we’ve comprised a list of 15 questions that should help you get the ball rolling.
Before we begin, we recommend setting a timer. Generally, when we set a timer to only work on something for allotted amount of time, we’re more productive and better able to stay focused on the task as hand. So for this exercise, let’s set our phone timers to 32 minutes.
Also, we recommend answering these questions in a rambling style. Take out a sheet of paper and write the answers quickly or, open up a doc on your laptop and just begin typing them out.
Okay, now you’re ready to begin. Here are the 15 questions to help you write your About Us page:
1. How did you decide to start your business? What path brought you here?
2. What industry are you in and what are you known for professionally?
3. What does your ideal client look like? What industries are they in and who do they serve?
4. What most excites you about the work that you do or the contributions that you make? What are you passionate about when it comes to this?
5. How long have you been in business?
6. What problems do you solve for your ideal customers?
7. Where can we find you or your staff when you’re not working?
8. What volunteer groups or initiatives are you and your staff passionate about?
9. What awards have you been recognized with?
10. Who have you worked with in the past and what have you accomplished for them?
11. What roles do your employees play in your organization, and what makes them a great fit for these duties?
12. What do your ideal clients say about you?
13. What do you want to accomplish as a company long-term? What’s the ideal scenario?
14. Who is the owner of the company, and what most inspires that person?
15. What is your elevator pitch? What summarizes your company and its beliefs?
Okay – How’d you do? You hopefully have a page full of content that can be mashed together to create all the content you need for your About Us page. If you’re looking for better ways to put your page together, here’s a recent article on 5 Awesome About Us Pages that we found.
Published on July 14, 2015
About the Author: Ashley Bardonaro
