Reviews can be detrimental to a new or budding business. Good reviews can give people an idea of what your company is all about, but negative reviews can be taken as an attack. Because of this, many business owners shy away from opening themselves up to such an open forum such as Facebook. The fact is however, that with so many consumers on Facebook these days, it’s an awesome opportunity for you to gain some great reviews from your satisfied customer and give potential new customers the push they need to do business with you.
Most people who use the Internet to learn more about a company will use reviews to their advantage. The reason for this is simply because it’s nice to see what another person’s experience was like before they make use of the company itself. The great thing about Facebook is that it allows people to write and read reviews on your page when they visit it, whether have ‘Liked’ the page previously or not. This gives you a chance to shine as a company and even comment on reviews as a form of customer service.
Because reviews can be so helpful in their own unique way, it is a good idea for you to find different ways to increase the amount of reviews on your Facebook page. Here are 3 tips you can use to gain more Facebook Reviews for your business.
Just Ask!
One of the best ways to accomplish this is to ask customers if they would mind reviewing your business on your Facebook page. The best way to do this is to publicly state that you actually have a Facebook page. You can publicly state that you have a Facebook page in a variety of different ways like adding link to your page on your website, business cards and brochures.
Like Your Customers
If you’re a B2B company, use your Brand page to Like theirs, and let them know that you made the effort. With so many options for notifications, it’s nearly impossible for them to miss that you Liked their page, and will provide them with an easy link to your page… where they can leave a review!
Email Follow Up
Once you’ve concluded a sale with a satisfied customer, follow up with them by sending an email with a request to leave you a positive review on Facebook. Include in the email that if they weren’t completely satisfied they can should reply to the email and let you know what you can do to increase their satisfaction. Not only does this method increase your Reviews, but it will also minimize a potential negative review by providing an outlet to any unhappy customers. Sounds like a win/win to me.
In today’s world, your online reputation will constantly be checked by potential customers. With this aspect of marketing only increasing, now is a good time to start bolstering that resume. If you’re looking for more ways to improve your local reputation and reviews, read our recent article on Why Google Reviews are still important to your marketing strategy, here.
Cheers!
Reviews can be detrimental to a new or budding business. Good reviews can give people an idea of what your company is all about, but negative reviews can be taken as an attack. Because of this, many business owners shy away from opening themselves up to such an open forum such as Facebook. The fact is however, that with so many consumers on Facebook these days, it’s an awesome opportunity for you to gain some great reviews from your satisfied customer and give potential new customers the push they need to do business with you.
Most people who use the Internet to learn more about a company will use reviews to their advantage. The reason for this is simply because it’s nice to see what another person’s experience was like before they make use of the company itself. The great thing about Facebook is that it allows people to write and read reviews on your page when they visit it, whether have ‘Liked’ the page previously or not. This gives you a chance to shine as a company and even comment on reviews as a form of customer service.
Because reviews can be so helpful in their own unique way, it is a good idea for you to find different ways to increase the amount of reviews on your Facebook page. Here are 3 tips you can use to gain more Facebook Reviews for your business.
Just Ask!
One of the best ways to accomplish this is to ask customers if they would mind reviewing your business on your Facebook page. The best way to do this is to publicly state that you actually have a Facebook page. You can publicly state that you have a Facebook page in a variety of different ways like adding link to your page on your website, business cards and brochures.
Like Your Customers
If you’re a B2B company, use your Brand page to Like theirs, and let them know that you made the effort. With so many options for notifications, it’s nearly impossible for them to miss that you Liked their page, and will provide them with an easy link to your page… where they can leave a review!
Email Follow Up
Once you’ve concluded a sale with a satisfied customer, follow up with them by sending an email with a request to leave you a positive review on Facebook. Include in the email that if they weren’t completely satisfied they can should reply to the email and let you know what you can do to increase their satisfaction. Not only does this method increase your Reviews, but it will also minimize a potential negative review by providing an outlet to any unhappy customers. Sounds like a win/win to me.
In today’s world, your online reputation will constantly be checked by potential customers. With this aspect of marketing only increasing, now is a good time to start bolstering that resume. If you’re looking for more ways to improve your local reputation and reviews, read our recent article on Why Google Reviews are still important to your marketing strategy, here.
Cheers!
Published on September 1, 2015
About the Author: Ashley Bardonaro
