Facebook is still a powerful tool that can be used to reach a wide variety of potential customers. In fact, with over 2 billion monthly active users, Facebook presents an incredible opportunity for businesses in a variety of industries—including the HVAC industry.
There are many different types of Facebook ads that businesses can run, but not all ads are created equal. In this blog post, we’ll take a look at three types of Facebook ads that every HVAC company should be running to maximize their reach and grow their business.
Engagement Ads
Engagement ads are designed to get people talking about your brand. They can take many different forms, but they all have one goal in mind: to get potential customers engaged with your company.
One way to create an engagement ad is to run a contest or giveaway. For example, you could ask people to like and share your page for a chance to win a free HVAC inspection. Or, you could ask people to comment on a post with their best tip for saving energy during the summer months.
Another way to create an engagement ad is to simply ask people questions. For example, you could post a poll asking people which type of HVAC system they prefer (central air, ductless mini-split, etc.). Not only will this get people talking about your brand, but it will also give you valuable insights into the preferences of your target audience.
Traffic Ads
Traffic ads are designed to send people from Facebook to your website or landing page. They are typically used to generate leads or drive sales—or both!
There are many different ways to create traffic ads, but one of the most effective methods is to use dynamic product ads. These ads automatically show potential customers products or services that they’re interested in based on their past interactions with your brand (i.e., what they’ve viewed on your website or landing page).
For example, let’s say someone visits your website and looks at information about central air conditioners but doesn’t make a purchase. Later, when they’re scrolling through Facebook, they see an ad for a central air conditioner that’s on sale—and they click through and make a purchase. That’s the power of dynamic product ads.
Brand Awareness Ads
Brand awareness ads are designed to increase…you guessed it…brand awareness! These ads don’t necessarily have anything to do with generating leads or making sales—although that can be a nice side effect.
The goal of brand awareness ads is simply to put your company’s name in front of as many people as possible so that when they need an HVAC company in the future, yours is the first one that comes to mind.
Next Steps
There are many different types of Facebook ads that businesses can run, but not all ads are created equal. When used correctly, Facebook can be an extremely effective way to reach new customers and grow your HVAC company. These three types of ads are a great place to start if you want to start generating leads and sales from Facebook.
Each type of ad has its own unique purpose and can be used to achieve different goals—but all three are essential for any HVAC company that wants to succeed on Facebook.
Facebook is still a powerful tool that can be used to reach a wide variety of potential customers. In fact, with over 2 billion monthly active users, Facebook presents an incredible opportunity for businesses in a variety of industries—including the HVAC industry.
There are many different types of Facebook ads that businesses can run, but not all ads are created equal. In this blog post, we’ll take a look at three types of Facebook ads that every HVAC company should be running to maximize their reach and grow their business.
Engagement Ads
Engagement ads are designed to get people talking about your brand. They can take many different forms, but they all have one goal in mind: to get potential customers engaged with your company.
One way to create an engagement ad is to run a contest or giveaway. For example, you could ask people to like and share your page for a chance to win a free HVAC inspection. Or, you could ask people to comment on a post with their best tip for saving energy during the summer months.
Another way to create an engagement ad is to simply ask people questions. For example, you could post a poll asking people which type of HVAC system they prefer (central air, ductless mini-split, etc.). Not only will this get people talking about your brand, but it will also give you valuable insights into the preferences of your target audience.
Traffic Ads
Traffic ads are designed to send people from Facebook to your website or landing page. They are typically used to generate leads or drive sales—or both!
There are many different ways to create traffic ads, but one of the most effective methods is to use dynamic product ads. These ads automatically show potential customers products or services that they’re interested in based on their past interactions with your brand (i.e., what they’ve viewed on your website or landing page).
For example, let’s say someone visits your website and looks at information about central air conditioners but doesn’t make a purchase. Later, when they’re scrolling through Facebook, they see an ad for a central air conditioner that’s on sale—and they click through and make a purchase. That’s the power of dynamic product ads.
Brand Awareness Ads
Brand awareness ads are designed to increase…you guessed it…brand awareness! These ads don’t necessarily have anything to do with generating leads or making sales—although that can be a nice side effect.
The goal of brand awareness ads is simply to put your company’s name in front of as many people as possible so that when they need an HVAC company in the future, yours is the first one that comes to mind.
Next Steps
There are many different types of Facebook ads that businesses can run, but not all ads are created equal. When used correctly, Facebook can be an extremely effective way to reach new customers and grow your HVAC company. These three types of ads are a great place to start if you want to start generating leads and sales from Facebook.
Each type of ad has its own unique purpose and can be used to achieve different goals—but all three are essential for any HVAC company that wants to succeed on Facebook.
Published on August 29, 2023
About the Author: Chris Williams
