We get it – your expertise is in electrical services, not online marketing. And while spending time on the computer to boost your digital reputation may not seem like the most important thing you have to do in 2021, the facts are there.
Virtually all of your potential clients start their search for electrical contractors online, whether through search engines or social media. If you have not been paying attention to how your company looks online, now is the time to do so.
Yes, even electricians need to think about online marketing. But never fear, we are here to help. Here is a step by step guide of what you should consider establishing this year – and why it is essential.
Social Media Tips for Electricians
1. Create a Professional Website
Your website is the most visible representation of your company. Whether you think this fair or not, most consumers these days will judge your company’s professionalism based on your website’s professionalism.
A well-designed website gives credibility to your organization, while a poorly executed website may cause a prospect to move along.
What constitutes a professionally designed website?
Fast loading times, optimization for all size screens, and a user-friendly interface are all considered necessary to most consumers these days.
2. Use SEO to Increase Your Online Presence
The most beautiful, intuitive website is of no use if it has no visitors. Therefore your company must take steps to drive online traffic.
Search engine optimization (SEO) is how search engines like Google find relevant information, products, and services when a consumer enters a keyword search. But you will need to work to get the search engines to recognize your site and send people there.
Essentially, it has to recognize your site as useful to the consumer and relevant to their search.
You will want to incorporate the most effective keywords for your industry, a weekly blog with informative articles, images, and video with SEO data, and coding your site correctly for the web crawlers.
How to Choose your Keywords?
Think about the words, terms, and phrases that your prospective customer is likely to search for and then add them to your website.
For instance, you might consider ‘electrical services’, ‘electrician near Sarasota‘, and ‘residential electrician’.
3. Add Content Marketing to Build Trust
Social media and online presence allow you to speak directly to your target market. From providing insightful information to answering their posted questions, your potential clients want to see you as relatable and genuinely interested in what they need.
Content marketing allows you to provide relevant information to your target audience via advice, tutorials, FAQs, and tips and tricks.
While blogs are the most popular type of content marketing, social media posts, videos, and infographics all fall under this umbrella.
The more content you provide that helps people in their daily life, the more you will build a following of people who trust your brand. Ideas for electricians include “How to Save Money on Your Electric Bill” and “How to Safely String Up Christmas Lights.”
4. Have Fun with Social Media
Although it has been around for decades, social media is considered one of the hottest marketing venues for those looking to build brand awareness in 2021.
You may think of social media as a place to catch up with friends, read the daily news, or find a great local restaurant. However, the familiar “community” type of social media feel is also perfect for building brand awareness, trust, and credibility. These are your friends and neighbors, but they are also prospects.
Start by asking your past clients to follow you and post a review on your behalf. Build a following with engaging posts, and find creative ways to encourage likes, comments, and information sharing.
Paid social media ads are also a good option for local businesses, as the audience can be fine-tuned to your desired demographic.
Ask for Help
Not everyone knows how to safely swap out an electrical panel or install a GFI outlet.
Similarly, not everyone is a pro at online marketing. With so much to learn and so many options to choose from, it may seem overwhelming to know exactly how to tackle building an online presence.
Wondering what you should expect from a digital marketing agency? Here’s some further insight…
We get it – your expertise is in electrical services, not online marketing. And while spending time on the computer to boost your digital reputation may not seem like the most important thing you have to do in 2021, the facts are there.
Virtually all of your potential clients start their search for electrical contractors online, whether through search engines or social media. If you have not been paying attention to how your company looks online, now is the time to do so.
Yes, even electricians need to think about online marketing. But never fear, we are here to help. Here is a step by step guide of what you should consider establishing this year – and why it is essential.
Social Media Tips for Electricians
1. Create a Professional Website
Your website is the most visible representation of your company. Whether you think this fair or not, most consumers these days will judge your company’s professionalism based on your website’s professionalism.
A well-designed website gives credibility to your organization, while a poorly executed website may cause a prospect to move along.
What constitutes a professionally designed website?
Fast loading times, optimization for all size screens, and a user-friendly interface are all considered necessary to most consumers these days.
2. Use SEO to Increase Your Online Presence
The most beautiful, intuitive website is of no use if it has no visitors. Therefore your company must take steps to drive online traffic.
Search engine optimization (SEO) is how search engines like Google find relevant information, products, and services when a consumer enters a keyword search. But you will need to work to get the search engines to recognize your site and send people there.
Essentially, it has to recognize your site as useful to the consumer and relevant to their search.
You will want to incorporate the most effective keywords for your industry, a weekly blog with informative articles, images, and video with SEO data, and coding your site correctly for the web crawlers.
How to Choose your Keywords?
Think about the words, terms, and phrases that your prospective customer is likely to search for and then add them to your website.
For instance, you might consider ‘electrical services’, ‘electrician near Sarasota‘, and ‘residential electrician’.
3. Add Content Marketing to Build Trust
Social media and online presence allow you to speak directly to your target market. From providing insightful information to answering their posted questions, your potential clients want to see you as relatable and genuinely interested in what they need.
Content marketing allows you to provide relevant information to your target audience via advice, tutorials, FAQs, and tips and tricks.
While blogs are the most popular type of content marketing, social media posts, videos, and infographics all fall under this umbrella.
The more content you provide that helps people in their daily life, the more you will build a following of people who trust your brand. Ideas for electricians include “How to Save Money on Your Electric Bill” and “How to Safely String Up Christmas Lights.”
4. Have Fun with Social Media
Although it has been around for decades, social media is considered one of the hottest marketing venues for those looking to build brand awareness in 2021.
You may think of social media as a place to catch up with friends, read the daily news, or find a great local restaurant. However, the familiar “community” type of social media feel is also perfect for building brand awareness, trust, and credibility. These are your friends and neighbors, but they are also prospects.
Start by asking your past clients to follow you and post a review on your behalf. Build a following with engaging posts, and find creative ways to encourage likes, comments, and information sharing.
Paid social media ads are also a good option for local businesses, as the audience can be fine-tuned to your desired demographic.
Ask for Help
Not everyone knows how to safely swap out an electrical panel or install a GFI outlet.
Similarly, not everyone is a pro at online marketing. With so much to learn and so many options to choose from, it may seem overwhelming to know exactly how to tackle building an online presence.
Wondering what you should expect from a digital marketing agency? Here’s some further insight…
Published on October 3, 2023
About the Author: Regina Brassil
