Email marketing, despite being the grandfather of all digital marketing, is still one of the best and most effective marketing tactics. If you’re trying to up your conversions, here are five tips that are sure to help convince your subscribers to become your customers or clients:
1. Make your call to action clear.
We would never say that today’s consumer is stupid—but they are easily distracted. When trying to collect email addresses for your marketing list, you need to have a very clear call to action that makes it crystal clear what you want that person to do. Luckily, plugins abound that make it easy to create an attention-grabbing call to action. Whether you opt for the box at the end of every blog post or a popup that appears on your website before they leave, make sure it is clear what you want that person to do and why they should do it.
2. Make your CTA strong.
Simply presenting your site visitors with a box that they can put their email address into is not enough. Even just “sign up here,” is pretty weak. Giving your reader a compelling reason to sign up for your email list, however, like the promise of more great content, is the ideal way to convince people to sign up.
3. Send more emails.
Many marketers are afraid to send their marketing list too many emails, believing that the more emails they send, the more likely those subscribers are to opt out of the list. And that is true, to a certain extend. Studies have actually found that marketers who only send one email per month have the highest unsubscribe rate, while those that send thirty emails a month, have very low unsubscribe rates.
4. Make your emails more compelling.
Sounds simple, right? Your readers want value—that’s what makes sales in this economy. If you are sending them content that they are not interested in, you’re going to earn an opt-out. If you’re only sending them information that you know they will love, in a format they are likely to read, you’ll see far more conversion.
5. Test everything.
No matter what you are doing, create two versions of it and split test the concept. Don’t be afraid to experiment, but make sure you do it in a way that you can determine which version (the old one or the new one) is most effective.
Email marketing, despite being the grandfather of all digital marketing, is still one of the best and most effective marketing tactics. If you’re trying to up your conversions, here are five tips that are sure to help convince your subscribers to become your customers or clients:
1. Make your call to action clear.
We would never say that today’s consumer is stupid—but they are easily distracted. When trying to collect email addresses for your marketing list, you need to have a very clear call to action that makes it crystal clear what you want that person to do. Luckily, plugins abound that make it easy to create an attention-grabbing call to action. Whether you opt for the box at the end of every blog post or a popup that appears on your website before they leave, make sure it is clear what you want that person to do and why they should do it.
2. Make your CTA strong.
Simply presenting your site visitors with a box that they can put their email address into is not enough. Even just “sign up here,” is pretty weak. Giving your reader a compelling reason to sign up for your email list, however, like the promise of more great content, is the ideal way to convince people to sign up.
3. Send more emails.
Many marketers are afraid to send their marketing list too many emails, believing that the more emails they send, the more likely those subscribers are to opt out of the list. And that is true, to a certain extend. Studies have actually found that marketers who only send one email per month have the highest unsubscribe rate, while those that send thirty emails a month, have very low unsubscribe rates.
4. Make your emails more compelling.
Sounds simple, right? Your readers want value—that’s what makes sales in this economy. If you are sending them content that they are not interested in, you’re going to earn an opt-out. If you’re only sending them information that you know they will love, in a format they are likely to read, you’ll see far more conversion.
5. Test everything.
No matter what you are doing, create two versions of it and split test the concept. Don’t be afraid to experiment, but make sure you do it in a way that you can determine which version (the old one or the new one) is most effective.
Published on October 30, 2015
About the Author: Ashley Bardonaro
