As social media marketing evolves, Twitter appears poised to incorporate Periscope streams directly into the Twitter experience. In time, Twitter will curate tweets, Periscope videos and Vines about the most popular topics of the day, which has always been the main value of the platform – a place to immediately discover and discuss global events.

As for raising the profile of Periscope, Twitter is advising brands to buy Promoted Tweets before their broadcasts, and it recommends they promote the videos after the livestreams are done, too. So essentially, brands can package their Periscope videos for distribution on Twitter, rather than letting them expire after 24 hours, the company says.

Twitter has also highlighted strategies from brands like Coach, which showed off an exclusive fashion show on the app. Taco Bell had fun with a mock press conference about its new breakfast menu, and The New York Yankees gave fans a glimpse of batting practice.

Here are a few tips from Twitter on how to best use the video streaming app: