Keeping a dental practice running smoothly is a lot of work. You spend your days caring for patients, learning new techniques, and keeping the paperwork processed. But you also realize that you need to build a new client base and generate new business. There doesn’t seem to be enough time in the day to think about advertising and maintaining an online presence.
The fact that online marketing trends seem to change by the day doesn’t make your task any easier. That’s why we’ve put together this quick guide to help you to pinpoint precisely what you need to do to build your online presence and fill your pipeline.
Focus on Mobile
Only a few short years ago, businesses built their website and social platforms for the desktop, then modified them for mobile devices. While the need to optimize for mobile devices is not new, the prioritization of them is.
The reality is that most of your prospects are using mobile devices to search for your service, so you need to make sure you are catering to them. Facebook reports that 80% of revenue comes from social media mobile campaigns – don’t miss out!
Social Media, Social Messaging
Social media is connection-based and is the perfect place to leverage great reviews, referrals, and recommendations. Did you know that according to Nielsen, over 90% of consumers now consider positive reviews as the most effective form of advertising?
People use social media to make community connections, and social messaging is the next step. Apps such as WhatsApp and Facebook messenger have user bases growing by the day, and are the perfect place to send out your glowing recommendations to prospective customers.
Connect with Video
Your prospective clients don’t just engage with content; they engage with content that interests them. Video content offers unlimited new ways to connect with and engage your base and makes them more apt to share content they enjoy.
Video grabs people’s attention when scrolling through hundreds of posts. Video also opens up your options for social media platforms. The same video you post to Facebook and Twitter can be uploaded to YouTube and give you a whole new universe of users to connect with.
You may also wish to do live events, allowing people to ask questions in real-time and really get to know you as a professional.
Leverage all Social Media Platforms
While many dentists may want to choose one platform to focus on – in the interest of time – a comprehensive social media and online strategy include all of the major platforms. This is because each platform has its own strengths, audience, and purpose.
Facebook is perfect for community referrals and connections; Instagram builds brands and collaborations, and LinkedIn is the ideal place to establish yourself as an industry expert and knowledge leader.
Invest in Targeted Ads
The age of social media has brought with it a powerful tool for advertising – targeted ads. Gone are the days of paying to reach people who were not a good fit for your product or service. You can target your ads to specific age groups, cities, or demographics – such as parents or business owners.
Depending on the dental procedure you are promoting or review you want to publicize, you can send it directly to the people you want to speak with. Targeted ads also allow you to track ROI and understand which ads and markets are working the best for you.
Ask for Digital Marketing Help
Your expertise is in dentistry, and your days are full running your dental practice. Not everyone can keep up with their online reputation, which is why hiring a social media expert is a solid business move.
You can also choose to outsource your online marketing and social media to a professional firm. You specialize in providing exceptional dental services, while a digital marketing firm specializes in growing your base and revenue through targeted online strategies.
Aginto is a Sarasota digital marketing firm focused on building the online reputation of small area businesses. If you need a website, want to create a weekly blog, or need advice on spending your ad budget effectively – call us today.
Keeping a dental practice running smoothly is a lot of work. You spend your days caring for patients, learning new techniques, and keeping the paperwork processed. But you also realize that you need to build a new client base and generate new business. There doesn’t seem to be enough time in the day to think about advertising and maintaining an online presence.
The fact that online marketing trends seem to change by the day doesn’t make your task any easier. That’s why we’ve put together this quick guide to help you to pinpoint precisely what you need to do to build your online presence and fill your pipeline.
Focus on Mobile
Only a few short years ago, businesses built their website and social platforms for the desktop, then modified them for mobile devices. While the need to optimize for mobile devices is not new, the prioritization of them is.
The reality is that most of your prospects are using mobile devices to search for your service, so you need to make sure you are catering to them. Facebook reports that 80% of revenue comes from social media mobile campaigns – don’t miss out!
Social Media, Social Messaging
Social media is connection-based and is the perfect place to leverage great reviews, referrals, and recommendations. Did you know that according to Nielsen, over 90% of consumers now consider positive reviews as the most effective form of advertising?
People use social media to make community connections, and social messaging is the next step. Apps such as WhatsApp and Facebook messenger have user bases growing by the day, and are the perfect place to send out your glowing recommendations to prospective customers.
Connect with Video
Your prospective clients don’t just engage with content; they engage with content that interests them. Video content offers unlimited new ways to connect with and engage your base and makes them more apt to share content they enjoy.
Video grabs people’s attention when scrolling through hundreds of posts. Video also opens up your options for social media platforms. The same video you post to Facebook and Twitter can be uploaded to YouTube and give you a whole new universe of users to connect with.
You may also wish to do live events, allowing people to ask questions in real-time and really get to know you as a professional.
Leverage all Social Media Platforms
While many dentists may want to choose one platform to focus on – in the interest of time – a comprehensive social media and online strategy include all of the major platforms. This is because each platform has its own strengths, audience, and purpose.
Facebook is perfect for community referrals and connections; Instagram builds brands and collaborations, and LinkedIn is the ideal place to establish yourself as an industry expert and knowledge leader.
Invest in Targeted Ads
The age of social media has brought with it a powerful tool for advertising – targeted ads. Gone are the days of paying to reach people who were not a good fit for your product or service. You can target your ads to specific age groups, cities, or demographics – such as parents or business owners.
Depending on the dental procedure you are promoting or review you want to publicize, you can send it directly to the people you want to speak with. Targeted ads also allow you to track ROI and understand which ads and markets are working the best for you.
Ask for Digital Marketing Help
Your expertise is in dentistry, and your days are full running your dental practice. Not everyone can keep up with their online reputation, which is why hiring a social media expert is a solid business move.
You can also choose to outsource your online marketing and social media to a professional firm. You specialize in providing exceptional dental services, while a digital marketing firm specializes in growing your base and revenue through targeted online strategies.
Aginto is a Sarasota digital marketing firm focused on building the online reputation of small area businesses. If you need a website, want to create a weekly blog, or need advice on spending your ad budget effectively – call us today.
Published on May 3, 2021
About the Author: Regina Brassil
