In the early days of the internet, businesses could get away with a subpar website and digital marketing wasn’t necessary. But times have changed dramatically and if you want your pest control business to stay afloat, you need to have a comprehensive digital marketing strategy. The good news is, we’re here to help.
In order to compete in the current market, businesses need to be aware of the digital marketing strategies that are available to them. The following are five ways in which pest control businesses can use digital marketing strategies to their advantage and dominate the market.
Content Marketing
One way to connect with your target audience is through content marketing. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to pest control, your potential customers are looking for informative blog posts that will help them solve their problem.
That’s where you come in. by creating helpful blog posts about topics like “How to Get Rid of Ants” or “5 Tips for Pest-Proofing Your Home,” you can attract new visitors to your website and establish yourself as an expert in the pest control industry.
On-Page SEO
In order for your content to be found by potential customers, you need to make sure your website is optimized for search engines. This process is called on-page SEO. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. When it comes to on-page SEO for pest control websites, there are a few key things you need to keep in mind:
• Utilize relevant keywords throughout your website copy, including in your titles, headings, and meta descriptions
• Optimize your images by including keywords in image file names and alt text
• Include outbound links to high-quality websites
• Ensure your website is mobile-friendly
By following these on-page SEO tips, you can improve your website’s ranking in search engine results pages (SERPs), which will increase traffic to your website. And more traffic means more customers!
Local Service Ads from Google
Another great way to reach potential customers is through Local Service Ads (LSAs) from Google. LSAs are paid ads that appear at the top of SERPs when people search for local services—such as pest control—in their area. One of the benefits of LSAs is that they include important information about your business right in the ad, including your business name, phone number, address, average rating, and reviews from past customers.
This makes it easy for potential customers to find your business and get in touch with you when they need pest control services. And since LSAs are pay-per-lead ads (meaning you only pay when someone contacts you), they’re a cost-effective way to generate leads for your business.
Video Marketing
Traditionally, pest control companies marketed their services by printing flyers and brochures and handing them out to potential customers. Radio ads, television commercials, and ads in the Yellow Pages were also very common. While these types of advertising aren’t completely obsolete, for most pest control services, they simply do not work as effectively as they once did.
Today, customers go online to research products and services before they make a purchase, and that includes pest control companies. Once online, consumers conduct a search using important keywords, such as “pest control services near me.” If your company does not appear in the first few search results, that customer may turn to your competition. Online marketing has become increasingly competitive. Simply having a website and a few social media profiles is no longer enough.
Video marketing is becoming an integral part of advertising. Customers prefer watching videos more than they do reading long pages of text, especially when they are trying to find a pest control company. Videos tend to invoke more emotions and yield more leads than traditional marketing strategies. You cannot ignore more modern strategies when beginning your marketing journey, and that includes video marketing.
Brand Marketing
In addition to attracting new customers, it’s important to focus on keeping the customers you already have. Brand marketing can help with that. Brand marketing is the use of marketing techniques to build brand awareness and equity.
Essentially, it’s all about promoting your business in a positive light so that potential and existing customers think positively about your company when they see or hear your name.
For example, if a customer had a great experience with your company and writes a positive review online or tells their friends about it, that’s brand marketing at work!
You can also promote your brand through traditional marketing methods such as print advertisements or television commercials. By investing time and resources into brand marketing, you can create a positive association with your company—which will keep existing customers coming back for more while also attracting new ones.
Conclusion
Digital marketing has become increasingly important for businesses in all industries in recent years, but it is especially important for pest control businesses.
The above five digital marketing strategies are all great ways for pest control businesses to connect with their target audience, build trust, and grow their business. If you’re not already utilizing these strategies, now is the time to start. And, if you don’t know where to start, reach out to us.
In the early days of the internet, businesses could get away with a subpar website and digital marketing wasn’t necessary. But times have changed dramatically and if you want your pest control business to stay afloat, you need to have a comprehensive digital marketing strategy. The good news is, we’re here to help.
In order to compete in the current market, businesses need to be aware of the digital marketing strategies that are available to them. The following are five ways in which pest control businesses can use digital marketing strategies to their advantage and dominate the market.
Content Marketing
One way to connect with your target audience is through content marketing. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to pest control, your potential customers are looking for informative blog posts that will help them solve their problem.
That’s where you come in. by creating helpful blog posts about topics like “How to Get Rid of Ants” or “5 Tips for Pest-Proofing Your Home,” you can attract new visitors to your website and establish yourself as an expert in the pest control industry.
On-Page SEO
In order for your content to be found by potential customers, you need to make sure your website is optimized for search engines. This process is called on-page SEO. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. When it comes to on-page SEO for pest control websites, there are a few key things you need to keep in mind:
• Utilize relevant keywords throughout your website copy, including in your titles, headings, and meta descriptions
• Optimize your images by including keywords in image file names and alt text
• Include outbound links to high-quality websites
• Ensure your website is mobile-friendly
By following these on-page SEO tips, you can improve your website’s ranking in search engine results pages (SERPs), which will increase traffic to your website. And more traffic means more customers!
Local Service Ads from Google
Another great way to reach potential customers is through Local Service Ads (LSAs) from Google. LSAs are paid ads that appear at the top of SERPs when people search for local services—such as pest control—in their area. One of the benefits of LSAs is that they include important information about your business right in the ad, including your business name, phone number, address, average rating, and reviews from past customers.
This makes it easy for potential customers to find your business and get in touch with you when they need pest control services. And since LSAs are pay-per-lead ads (meaning you only pay when someone contacts you), they’re a cost-effective way to generate leads for your business.
Video Marketing
Traditionally, pest control companies marketed their services by printing flyers and brochures and handing them out to potential customers. Radio ads, television commercials, and ads in the Yellow Pages were also very common. While these types of advertising aren’t completely obsolete, for most pest control services, they simply do not work as effectively as they once did.
Today, customers go online to research products and services before they make a purchase, and that includes pest control companies. Once online, consumers conduct a search using important keywords, such as “pest control services near me.” If your company does not appear in the first few search results, that customer may turn to your competition. Online marketing has become increasingly competitive. Simply having a website and a few social media profiles is no longer enough.
Video marketing is becoming an integral part of advertising. Customers prefer watching videos more than they do reading long pages of text, especially when they are trying to find a pest control company. Videos tend to invoke more emotions and yield more leads than traditional marketing strategies. You cannot ignore more modern strategies when beginning your marketing journey, and that includes video marketing.
Brand Marketing
In addition to attracting new customers, it’s important to focus on keeping the customers you already have. Brand marketing can help with that. Brand marketing is the use of marketing techniques to build brand awareness and equity.
Essentially, it’s all about promoting your business in a positive light so that potential and existing customers think positively about your company when they see or hear your name.
For example, if a customer had a great experience with your company and writes a positive review online or tells their friends about it, that’s brand marketing at work!
You can also promote your brand through traditional marketing methods such as print advertisements or television commercials. By investing time and resources into brand marketing, you can create a positive association with your company—which will keep existing customers coming back for more while also attracting new ones.
Conclusion
Digital marketing has become increasingly important for businesses in all industries in recent years, but it is especially important for pest control businesses.
The above five digital marketing strategies are all great ways for pest control businesses to connect with their target audience, build trust, and grow their business. If you’re not already utilizing these strategies, now is the time to start. And, if you don’t know where to start, reach out to us.