Are you curious about the future of LinkedIn? Have you heard about the platform’s latest tests that resemble TikTok’s vertical video format? It may sound surprising for a platform typically associated with suits and resumes, but LinkedIn is taking an innovative leap with this feature. This change introduces a new ‘video’ tab within the LinkedIn app, suggesting a potential move towards more visual content designed specifically for professional audiences.

And what does this mean for business owners and service providers such as yourself? Let’s dive in.

Unveiling the New LinkedIn Video Feature

LinkedIn’s experimenting with this vertical video format has been a hot topic among users. The company has confirmed it is testing this feature and its impact on user engagement and content creation.

What to Expect

Photos leaked by social media professionals give us a glimpse into this feature. It seems that the new LinkedIn video feed is strategically designed to encourage smooth, vertical scrolling between video clips. This offers users an experience akin to TikTok or Instagram Reels.

LinkedIn’s Journey towards Trendy Formats

This isn’t the first time LinkedIn is dabbling in modern content. They once introduced a ‘Stories’ feature for temporary posts, even though the feature was eventually dropped. Despite this, LinkedIn suggested that it is committed to improving video experiences on its platform.

What it Means for Professional Content

The introduction of LinkedIn’s video feed signals the platform’s vision of fostering more creative content from professional creators and industry leaders. This could range from day-to-day advice, updates from conferences or quick tutorial videos. As business owners, you get a chance to interact with your peers and customers, showcasing your expertise beyond your profile.

User Engagement and What’s Next

It’s clear that LinkedIn is incorporating more visuals into its platform, but will users find value in video content that’s purely focused on professional topics? As this feature continues to be tested, LinkedIn’s challenge lies in keeping the engagement levels high amongst its users.

LinkedIn’s exploration of a TikTok-Inspired feature indicates its commitment to stay up-to-date in a rapidly evolving digital world. It answers to the changing content preferences of its users and shows the platform’s strategy to promote valuable connections within the professional community. Therefore, it’s no longer just about who you know, but also about how engaging and relevant your content is.

If you’re a business owner or a service provider, your success on LinkedIn could potentially be influenced by your use of this new feature. Incorporating video participation in your strategy could help you stay connected and engaged with your professional network. But remember, content on LinkedIn should always remain professional, educational and valuable, no matter the format.

So, while we continue to observe and evaluate this new feature, one thing remains clear: LinkedIn is striving to stay relevant for its audience, embracing change in the process. As users and business owners, it seems we need to do the same.
Are the videos you post on LinkedIn not garnering enough attention? Do you wish for a more interactive and engaging platform on LinkedIn for your business-related videos? If so, it’s important to understand the latest update on LinkedIn’s video platform. Now, the business-centric social network offers a new video feature via its mobile app, closely resembling platforms like TikTok, Reels, and YouTube Shorts.

Certainly, those associated with service-based businesses – like Home-Services (HVAC’s, electricians, roofers, etc.), Law Firms, and Medical Practices – may question how this new feature can benefit them. Hence, let’s discuss why becoming aware and utilizing LinkedIn’s new video platform will offer an edge in promoting your business more effectively.

Firstly, speaking numbers, LinkedIn boasts more than 700 million users. Imagine having the ability to visually connect with a fraction of these users! Unlike a standard post or an article, videos made with the updated LinkedIn platform are interactive and engaging, presenting your message in a more appealing and ‘human’ way.

Picture this. You are a law firm planner, hoping to engage more clients for your firm. Ordinarily, you would share simple text posts or articles to share your thoughts. Now, with the new video feature, why not consider creating a brief, clear, and professional video detailing how your firm can benefit potential clients. Engaging visuals combined with bite-sized content will attract, engage, and encourage users to know more about your law firm.

Secondly, the swiping feature takes user experience to a different level by allowing users to view more videos by simply swiping up. This mechanism, already popular on TikTok, Reels, and YouTube Shorts, has now made its way to LinkedIn, allowing your potential clients to gain a more comprehensive perception of your business. Large chunks of text could come across as lengthy and arduous, whereas a vertical video can provide concise, lucid yet equally – if not more – effective communication about your services.

This allows businesses to showcase their work in a more profoundly engaging manner. If you are an electrician servicing various locales, showcasing before and after videos or sharing preventative measures during a storm through engaging visuals can appeal more to your audience. Similarly, if you offer medical services and practice, you can elucidate complex medical terminologies and procedures through simple yet precise video content.

Last but not least, LinkedIn offers an audience that is more business-oriented compared to other social platforms. Thus, incorporating this video feature can give you a better ROI(Return of Investment). LinkedIn users are generally on the lookout for opportunities to connect and build lasting professional relationships. They seek to gain and provide value. Hence, utilizing this feature strategically can boost your brand’s visibility and allow you to establish your value in the LinkedIn community.

Moreover, videos receive 20 times more shares than other content types on LinkedIn, according to a survey. More shares mean more visibility, which potentially translates to more customers for your business. So, whether you aim to engage, instruct, share your achievements, or build your brand, creating videos and sharing them on this platform can work wonders.

In sum, the introduction of LinkedIn’s new video feature allows businesses to show a more personal side, attract more potential clients, and enhance their marketing efforts through interactive and engaging content. Embracing this feature not only keeps you updated with the evolving digital world but also provides immense potential for growth and visibility to your business. Adapting to the new age of digitization is the way forward and businesses that grasp this will lead in their respective domains. Therefore, leveraging LinkedIn’s new video platform will benefit all business owners in more ways than one.
Is the mobile screen of your LinkedIn app filled with colorful videos flashing across your feed? Have you noticed the effortless transition involved when you swipe through these videos? Yes, these are some of the tantalizing features of LinkedIn’s new video platform, an option that is fast becoming a favourite among business and marketing professionals. The question now is: what type of video content should you put out that will engage the audience on LinkedIn and prompt proactive interaction on the platform?

Let’s break this down for greater clarity.

First and foremost, consider creating behind-the-scenes videos. It’s time to lift the corporate veil and let your audience have a glimpse into the human side of your business. The daily workings, the occasional hiccups, the minor victories – these slices of authenticity are candid, catchy, and extremely relatable. Moreover, these visual narratives can become excellent talking points, helping you build deeper connections with the audience.

Want to lead your audience further down the sales funnel? Then it’s time to become their reliable guide. Informative ‘How To’ videos or tutorials can solidify your business’ credibility as an expert in your field. Remember, your viewers are likely seeking solutions to their problems, and your step-by-step guides can be their answer. Sharing insights from your service experience, no matter whether you are an HVAC contractor or a practicing lawyer, can position you as a proactive problem-solver.

Podcast-style videos are also worth a shot. Take this opportunity to share thought leadership pieces, valuable insights, or even conduct interesting interviews. Foster an intellectual conversation, and you’re bound to see increased engagement. And don’t forget, these videos serve an added bonus — they give your branding efforts a significant push.

But what if your business has had a recent triumph, perhaps a pleased client or successful project? Then testimonials and case study videos can be highly effective. They directly reflect your business’s ability to deliver results, generating trust and even admiration among your LinkedIn audience. But beware of the sales pitch route. Keep your content focused on the story and why it mattered to your client or your business.

Addressing trending issues or latest industry developments can be a true magnet for engagement. Your followers deem you as a go-to resource, keeping them informed and updated. These videos can range from commentary to expert analysis, providing varied perspectives to your audience.

Keen to put that camera to work during your next networking event? Yes, coverage of live events or presentations also can prove beneficial. They showcase your business’s active role within the industry and help build an interactive community around your brand.

However, creating video content is not just about the content theme or type. It’s also essential to keep in mind the nature of the platform and audience usage patterns. LinkedIn users typically seek professional growth, skill development tips, insider industry knowledge, and networking opportunities. Therefore, building your content around these themes can increase the chances of it striking a chord with the audience.

Remember, your video content’s success is ultimately determined by its relevance, value, and the level of human connection it can foster. Make sure your material is intuitive, genuine, and beneficial for your LinkedIn audience, because, after all, your brand’s story is not just about what you tell, but about what your audience chooses to listen to and engage with.

Frequently Asked Questions

1. Question: What is LinkedIn’s New Vertical Video Experience?
Answer: LinkedIn’s new vertical video experience, also known as the Swipe Up feature, is a new way for businesses to share immersive content on the platform. It allows users to watch full-screen vertical videos from the companies they follow.

2. Question: How does Swipe Up for Business Success work on LinkedIn?
Answer: The Swipe Up feature is an option in LinkedIn’s vertical video experience that enables businesses to link directly to a product, service, or website, making it easier for users to access more information with just a single swipe.

3. Question: How can businesses benefit from LinkedIn’s New Vertical Video Experience?
Answer: The new vertical video feature on LinkedIn can help businesses deliver more engaging content, direct users to their products or services easily, and increase visibility and engagement with their brand on LinkedIn.

4. Question: Can every business use the Swipe Up feature on LinkedIn?
Answer: Currently, the Swipe Up feature on LinkedIn is available to businesses that have a LinkedIn Page or have a certain number of followers. This number varies across different regions.

5. Question: How can I use the Swipe Up feature effectively for my business on LinkedIn?
Answer: To use the Swipe Up feature effectively, businesses should share interesting and compelling vertical videos that provide value to their audience. The linked content should be relevant and beneficial, encouraging users to take action and engage with their brand.
As you consider implementing videos into your LinkedIn strategy, the first step would be to plan the content that will resonate most with your professional audience. Make a list of meaningful stories you can share about your business – these narratives are what make your brand unique.

Consider capturing a range of video types, from detailed case studies to quick tips, all centered on delivering value to your audience. Next, plan when and how often you will share these videos. Regular updates can keep your audience engaged and looking forward to your content. Remember, consistency is key to building stronger relationships with your LinkedIn audience.

Over time, measure the performance of your video content. Keep an eye on metrics like views, likes, shares, comments and overall engagement. These can tell you if your content is hitting the mark, or if you need to adjust your strategy.

In essence, LinkedIn’s new video feature introduces a world of opportunities to engage your professional network. This innovation signifies the platform’s commitment to not just making connections, but enhancing them. Now, it’s up to you to seize this opportunity and establish a more immersive, relatable presence for your business.

Should you wish to explore more possibilities with the latest LinkedIn video feature tailored to your field, reaching out to Aginto can provide you with expert insights and guidance. With a personalized consultation, you’ll understand better how this new tool can fit into your digital strategy. Even in a rapidly changing digital landscape, rest assured that with the right guidance, you are capable of turning these changes into opportunities.

So, are you ready to dive into the dynamic world of LinkedIn’s video feature? Contact Aginto today for your free consultation and begin transforming your approach to professional networking. We’re here to help you navigate through these exciting developments in digital marketing.