When it comes to dental practice marketing strategies, video marketing is a no brainer. Since the intricacies of dental hygiene elude so many of us non-dentists, educational videos and tutorials not only help to educate patients, they also improve your search rankings (when used properly) and position you and your practice as a trusted professional in your community.
Here are five video marketing topics for dental professionals.
1. How To Videos (How to Floss Properly)
Many people simply wing it when it comes to many preventative dental tasks. A How-To video on tasks such as flossing, proper tooth care, or even using mouth wash correctly are great ways to educate your community, and pick up more than a few social media shares.
2. What to Look For (Warning Signs, Symptoms Video)
Most people feel a slight pain in their tooth and go on with their day. The actuality is that it may be a warning sign to future dental problems. Quick video tips and tricks can serve as a way to educate your patients and future patients on what to look for. Hey, not everybody loves a good mystery.
3. Dental Fun Facts
Videos like “The Truth About Cavities” or “Why Do Cold Drinks Hurt My Teeth” can help your viewers get answers to commonly asked questions.
Think about this: A guy in your community sips a cold beer after work, but runs into some pain in his teeth. He goes to Google, searches for a solutions, and finds your video explaining what the problem is, and how it can be solved.
Who do you think he’ll trust when it comes time to pick up the phone and schedule an appointment?
4. Children Education Videos
Tutorials on how to take care of dental hygiene for kids will show parents that you’re the trusted dental expert that they should trust their kids with.
5. Dentist Interviews
With so many people having a fear of going to the dentist, some quick video interviews are a fantastic way to show your human side. Show viewers what you’re all about, and who they expect to see when they visit your practice for a checkup.
Bonus Topic: Video Testimonials
Video testimonials are the ideal way to create social proof for your practice. Studies show that patients believe reviews at a high level, but video reviews are even better. They show the searcher what they can expect from your practice, and give an opportunity for a potential patient to see themselves having the same experience.
Dental practice marketing has changed in many ways over the past few years. With Google’s back and forth updates and changes, it can be hard to figure out where to start. If your practice is looking for internet marketing solutions, contact our team at Aginto to schedule a free consultation.
When it comes to dental practice marketing strategies, video marketing is a no brainer. Since the intricacies of dental hygiene elude so many of us non-dentists, educational videos and tutorials not only help to educate patients, they also improve your search rankings (when used properly) and position you and your practice as a trusted professional in your community.
Here are five video marketing topics for dental professionals.
1. How To Videos (How to Floss Properly)
Many people simply wing it when it comes to many preventative dental tasks. A How-To video on tasks such as flossing, proper tooth care, or even using mouth wash correctly are great ways to educate your community, and pick up more than a few social media shares.
2. What to Look For (Warning Signs, Symptoms Video)
Most people feel a slight pain in their tooth and go on with their day. The actuality is that it may be a warning sign to future dental problems. Quick video tips and tricks can serve as a way to educate your patients and future patients on what to look for. Hey, not everybody loves a good mystery.
3. Dental Fun Facts
Videos like “The Truth About Cavities” or “Why Do Cold Drinks Hurt My Teeth” can help your viewers get answers to commonly asked questions.
Think about this: A guy in your community sips a cold beer after work, but runs into some pain in his teeth. He goes to Google, searches for a solutions, and finds your video explaining what the problem is, and how it can be solved.
Who do you think he’ll trust when it comes time to pick up the phone and schedule an appointment?
4. Children Education Videos
Tutorials on how to take care of dental hygiene for kids will show parents that you’re the trusted dental expert that they should trust their kids with.
5. Dentist Interviews
With so many people having a fear of going to the dentist, some quick video interviews are a fantastic way to show your human side. Show viewers what you’re all about, and who they expect to see when they visit your practice for a checkup.
Bonus Topic: Video Testimonials
Video testimonials are the ideal way to create social proof for your practice. Studies show that patients believe reviews at a high level, but video reviews are even better. They show the searcher what they can expect from your practice, and give an opportunity for a potential patient to see themselves having the same experience.
Dental practice marketing has changed in many ways over the past few years. With Google’s back and forth updates and changes, it can be hard to figure out where to start. If your practice is looking for internet marketing solutions, contact our team at Aginto to schedule a free consultation.