Remarketing or retargeting is a great way to get back in touch with customers or clients that have previously shown interest or that have previously made a purchase or used your service. In short, you tag the users who visit your website, and then Google (or other platforms) place ads for your website/product/service on future webpages that that user visits.
You need to be listening to what people are saying about your business online. What they say, even if it is far away from your business, matters.
Facebook can be the perfect way to market your nonprofit, because it provides you with the right tools to raise awareness and alert people to your cause.
With the life of a tweet, it can be hard to separate your tweets from your competitors. How can you stand out on Twitter? Here's how to write your tweets.
Check out the SlideShare with these 8 tips that can help you to create urgency for your upcoming sales.
What to do when your business receives a negative review that is untrue or false. Here are 4 tips to help you.
Social media is a great way to spread the word about your restaurant, to encourage people to visit, and to accrue the social proof that is necessary to make anyone interested in stopping by.
Directing targeted traffic to your website will convert at a higher rate when you utilize landing pages for specific products and services.
Gaining more online reviews will help to convince more people to become paying clients. Here's 5 easy ways to ask clients for a review of your business.
With so many small businesses taking to Twitter, the lifespan of tweet has become increasingly shorter and shorter. How can you construct a tweet that will not only stick out in the crowd, but also attract visitors back to your website and help your marketing strategy?