Founder at Aginto, and an organic marketing specialist, Chris has worked on everything from SEO to social media marketing to conversion optimization. He spends his downtime raising his daughter, volunteering with the Salvation Army, and obsessing over the Ohio State Buckeyes on Twitter. You can follow him here.
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Chris Williams
Founder at Aginto, and an organic marketing specialist, Chris has worked on everything from SEO to social media marketing to conversion optimization. He spends his downtime raising his daughter, volunteering with the Salvation Army, and obsessing over the Ohio State Buckeyes on Twitter. You can follow him here.
0 Minute Read
Written by Chris Williams
As soon as you step in front of a group of people to start a presentation, you have a very small window of time to persuade them that what you have to say is worth listening to. Here are three quick and engaging ways to get your audience's attention.
There is no denying it anymore — If you haven't already converted your website into a mobile responsive format, there's not much more time to wait before Google's massive April 21st update. Over the past few years, mobile traffic has seen a tremendous growth and as of last year it has even surpassed desktop traffic. As staggering as this statistic is, most businesses still haven yet to convert to a responsive website design. When mobile traffic visits a website that isn’t responsive it results in a horrible user experience, and almost always results in a lost opportunity at converting that visitor into a customer.
Since the beginning of the year, Google has been dropping hints often about the importance and overall preference for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending notifications via Webmasters Tools when a site has mobile usability issues that need to be fixed, Google has not been very coy when it comes to warning site owners and webmasters to make their mobile user experience a priority. So how can you be prepared for Google's newest update?
Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually transform into paying clients. Here are 5 tips on how to manage the leads coming into your law firm so that you can convert them into clients:
Google Analytics (GA) is rapidly evolving to be a marketer's best friend. Even the main menu of Google Analytics has changed from the classic web analytics jargon to reflect marketing language: Audience, Acquisition, Behaviour, & Conversions. Things that we all really care about, rather than just numbers. Now Google Analytics is taking it one step further by including demographic and psychographic information inside Google Analytics. Here's how you can get started utilizing this valuable resource.
I received a note from a colleague this morning regarding a company that is calling local dental practices, and using scare tactics to drive new membership sales. The company tells the caller that their dental practice is listed as "not accepting new patients" and that to correct it, they'll need to head to the OpenCare [...]
Marketing is usually looked at as a necessity for small businesses, but it’s also crucial for your church and community. If you are part of a church or non profit organization, marketing is for you too.
