A Hotel Strategy for Dealing With Negative Online Reviews
Chris Williams2022-01-01T14:33:15-05:00Your hotel’s online reviews can be of huge benefit to your business or a massive detractor, depending on how well you manage them.
How To Accurately Define A Target Audience For Any Business And Close More Sales
Chris Williams2023-05-10T20:44:52-05:00By having a clear picture of who your target audience is, you’ll be able to create marketing plans that resonate with those qualified buyers and converts them to paying customers.
12 Ways Eye Care Practices Can Increase Revenue In a Digital Age
Chris Williams2024-01-12T23:43:59-05:00Marketing is changing, and with that in mind, here are 12 ways that Ophthalmologists and eye care doctors can reach an increasingly digital audience, and convert more searchers into patients.
Why Psychology Matters to Your Mobile Website Experience
Chris Williams2024-01-12T23:43:51-05:00With more than 50% of the world’s population now using smartphones, it’s important to understand why they use them, how they use them, and what they expect from a mobile website experience.
How Smart Home Devices & Voice Search Are Changing Search Marketing Strategies
Chris Williams2024-01-12T23:43:41-05:00How does voice search change the game for search marketing, and how can you make sure that when people ask to find somebody in your industry, they find you and not your competitor?
What my Royal Caribbean Cruise Taught Me About Remarketing
Chris Williams2024-01-12T23:43:03-05:00In the week leading it to my cruise, and even during it, I found some marketing tactics that were subtle, but quite intentional. And they reminded me of the ways that all of us should be utilizing Remarketing tactics for our own brands.
How Podcasters Can Use Alexa Skills to Reach More Listeners
Chris Williams2024-01-12T23:42:09-05:00The emergence of podcasting in the last few years isn't a flash in the pan. As consumers of content, we have little time and a ton of information that we want. Here's how to put Alexa to work for your podcast.
How I Manage My Business Using Siri and Add 2 Hours to my Day
Chris Williams2024-01-12T23:41:05-05:00In 2017, I started utilizing my iPhone and iPad, and specifically Siri. What I found was that by using Siri to her capabilities, I was shaving tons of time off a simple tasks that typically can add up and consume my day.
How Voice Search Has Impacted SEO, and 4 Ways Your Business Can Dominate
Chris Williams2024-01-13T17:27:10-05:00Voice search is already present on most phones, allowing you to just say, “Hey, Siri,” or “Okay, Google,” followed by a search command. Fundamentally, this has changed search engine optimization. Here's what you need to know...
The 3 Best Ways to Expand Your Business into a New City
Chris Williams2024-01-13T17:27:39-05:00If moving house is the second most stressful undertakings in a person’s life, expanding a business to a new city is the first. You already know that you can’t just copy and paste what you’re doing in your current city into the new city—it doesn’t work that way. While the differences between your current city [...]