Most local business websites get the most traffic on their homepages, their about pages, and their contact us pages. Some of your very popular blog posts may also be huge drivers for traffic to your site. Are you maximizing this traffic? Are you using your most popular pages to generate as many leads as possible?
The point is, stories are how smart marketers win their customers’ hearts. And winning brands have mastered the art of storytelling.
The perfect landing page is an elusive concept, but there are ways to make your landing pages more effective at converting people that visit. Here's 3 simple fixes.
Most of today's consumers are looking to obtain an experience, rather than just a product or service. Here's 3 ways you can adjust your marketing efforts.
How do you advertise to a generation that has been so saturated with advertisements and constantly wants the newer, bigger, and better thing?
No matter your industry, if you don’t ask your clients enough questions, you’ll have no direction, and no understanding of what they really need. Here's 7 tips on asking better questions of your potential new clients.
This morning I was searching for a few local service providers and BAM, there it was - A new Google SERP's page layout. Just as fast as it was there, on my next search a few minutes later, it was gone. Strange? It's common for Google to slightly change the layout of the search engine [...]
Understanding what encourages them to buy one product or service over another can be critical to making sure that they choose you over a competitor.
You’re not looking for someone to tell you to just “improve your writing and you’ll see more shares.” That’s information you already know...
Keeping members engaged and connected is one of the most important aspects of any ministry.