According to Hubspot studies, 55% of the marketers consider blog content creation their topmost inbound marketing priority. Ever wonder why is that so? It’s because they know it’s an important factor that drives more traffic to the blog and here! You have a suggestion from the many options through which you can increase your blog’s traffic.
Before we move on with the ways through which you can increase traffic, let’s answer some basic questions that we all have in our minds.
Is it beneficial to start a new blog for your website design company or any other small/ large business company?
When starting a new blog, most of the marketers wonder whether they should pay attention to their newly started blog or running a website and social media pages are enough. Well, billions of people daily search through Google and guess what?
Each one of them is interested in finding out the answer to their query. This means, the better your blog, the more people will read it. Also, it helps in increasing the traffic to the website, leads and sales statistics as well as the number of indexed pages for the Google search.
Next, we all wonder why is it important to receive traffic?
The sole reason to receive more traffic is to earn more. And in such a competitive environment who wouldn’t want to raise their profits, right? By receiving more traffic, especially the targeted traffic, you increase the chances of your product/ service sale thus, increasing the return on investment. Using the online digital marketing tactics and techniques, you are ultimately making headway for your business and making more money than before!
To make this task easy for you, here is a list of ways that will help you increase the traffic to your blog!
Ways to increase traffic to your blog:
Search engine optimization is a must
The first and foremost thing that the marketing companies offer their clients is the SEO of their blogs and websites. According to them and other expert marketers, SEO is the key to success with Google as the search engine. It offers you to make your blog crawlable and easy to index.
By implementing the basic rules and regulations and following the latest Google algorithms launched every now and then, you can increase the traffic to your website. How does this happen?
Well, when you incorporate SEO tactics into your blog, the Google crawlers are able to read your blog, index them and add them to the Google search book. Next time when your viewer will enter the related keywords, your blog link will pop up in the search results.
Also, a study shows that blogging helps you increase the number of indexed pages in Google directory. On average, companies that blog receives up to 434% more indexed pages.
Increase social media shares
Way number two is to increase your social media presence and share more and more of your blog there to direct the reader to the main blog post link. Gary Vee, a renowned social media marketer says, “Your story needs to move people’s spirits and build their goodwill so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”
Gary has given us the tip and now it’s our job to make the content irresistible to attract more and more people scrolling their social media news feed. We will discuss the content type ahead, keep reading!
Coming back to our social media sharing strategy, it is advised that you share your blog post on your social media page to offer the viewers an informative piece or writing. The key things to take care of while doing this are:
- Number of times you are sharing the post (preferably one)
- Time when you share the post
- The social media channels that you are leveraging for this purpose
- Are you able to get to the targeted people or not?
All these things decide how well your shared blog post will do to bring more traffic thus share the content wisely.
Smart, interactive and appealing content creation
The three words that we have used in the heading say it all out loud! The blog content that you are creating needs to be smart, interactive, motivating and useful. Why? Because only then the readers will be interested in reading the whole post and stay on your blog page for a longer time!
Some tips for your content style are as follows:
- Properly optimize the content by adding the right keywords, using CTAs, adding links, and proper grammar and spellings.
- Communicate with the reader. Tell them why it is important for them to do a particular task. Offer them a content piece that helps them in their routine work and is less promotional. Only then you’ll be able to attract the reader converting them into leads.
- Be consistent in posting the content. It is known that 78% of the companies that update their posts daily were able to acquire customers from their blog. Also, having 52 or more blog posts increases the traffic generation up to 77% (trafficgenerationcafe).
- Get the influencers, known personalities, and guest writers to write for your blog. Reaching out to such influencers add their name to your contributors and brings along their vast social followings as well.
- Generate shareable content. You can do this by adding the social share buttons on your blog page and by also making sure the blog topic is what the populace is looking for.
- Update and optimize old content. Well, not many of bloggers do this but this is necessary if you want to stay in the top search result and increase traffic to your blog post.
The importance of good content can be explained via quoting this example as well. Brian Dean used an amazing technique to double his site’s organic search traffic. What he did was that he incorporated the best ideas and content from the web into his post through linking and generating a spot on yet mind-blowing content. The third thing that he did was to reach out to the right people.
To explain how this technique worked so well, Dean put it in these words, “Have you ever walked by a really tall building and said to yourself: ‘Wow, that’s amazing! I wonder how big the 8th tallest building in the world is?’ Of course not! It’s human nature to be attracted to the best.” And he was able to give the finest content piece.
Generate content in new styles
As you are working on your newly started blog, it would be wiser to add new content in different reader-attracting styles. Lately the video content, infographics, and images were quite in a swing. According to Mass Planner (2015), the infographics were liked and shared on social media 3 times more than any other content and are still doing really great. Another research suggests that people remember only 10% of the information that they hear but if the same information is paired with relevant images, people will retain 65% of the information even after 3 days. Thus, adding content in new impressive styles has its perk, right?
The styles that you can go for while adding new posts on your blog include:
- Record a video while reading the same content and add it to your blog to facilitate the audience
- Add a slideshow to your post and also share it on Slideshare
- Make useful short videos explaining information that the customers like to watch
- Repurpose the blog content in a form of an e-book
Restructure the blog and content design
Neil Patel, one of the world’s top ten marketers, considers restructuring the posts one of the seven proven strategies to increase your blog’s traffic by 206% and under this heading we will discuss how.
As you are about to launch and work on your newly started blog, instead of restructuring your posts, you can learn from the mistakes made by others and design your blog right the first time! Things you need to consider to increase traffic via improvising the design are as follows:
Make sure that the layout of the blog is responsive and the loading speed is good. A responsive layout allows the blog page to open on different devices and as most of the viewers these days are from the mobile devices, you can’t lose them at all!
The text font style and size must be readable.
Also, focus on linking the content in your blog post. You can add the related topic links at the end of each post. This list usually attracts the reader to get more information and gets clicked.
Conclusion
The sole purpose of building a blog or a website is to achieve more customers and you can do this only if your blog is Google-friendly and you have increased traffic flow. Thus, to make the most profit through your blog follow the above-mentioned tricks, tips and techniques, and achieve your goals and objectives.
According to Hubspot studies, 55% of the marketers consider blog content creation their topmost inbound marketing priority. Ever wonder why is that so? It’s because they know it’s an important factor that drives more traffic to the blog and here! You have a suggestion from the many options through which you can increase your blog’s traffic.
Before we move on with the ways through which you can increase traffic, let’s answer some basic questions that we all have in our minds.
Is it beneficial to start a new blog for your website design company or any other small/ large business company?
When starting a new blog, most of the marketers wonder whether they should pay attention to their newly started blog or running a website and social media pages are enough. Well, billions of people daily search through Google and guess what?
Each one of them is interested in finding out the answer to their query. This means, the better your blog, the more people will read it. Also, it helps in increasing the traffic to the website, leads and sales statistics as well as the number of indexed pages for the Google search.
Next, we all wonder why is it important to receive traffic?
The sole reason to receive more traffic is to earn more. And in such a competitive environment who wouldn’t want to raise their profits, right? By receiving more traffic, especially the targeted traffic, you increase the chances of your product/ service sale thus, increasing the return on investment. Using the online digital marketing tactics and techniques, you are ultimately making headway for your business and making more money than before!
To make this task easy for you, here is a list of ways that will help you increase the traffic to your blog!
Ways to increase traffic to your blog:
Search engine optimization is a must
The first and foremost thing that the marketing companies offer their clients is the SEO of their blogs and websites. According to them and other expert marketers, SEO is the key to success with Google as the search engine. It offers you to make your blog crawlable and easy to index.
By implementing the basic rules and regulations and following the latest Google algorithms launched every now and then, you can increase the traffic to your website. How does this happen?
Well, when you incorporate SEO tactics into your blog, the Google crawlers are able to read your blog, index them and add them to the Google search book. Next time when your viewer will enter the related keywords, your blog link will pop up in the search results.
Also, a study shows that blogging helps you increase the number of indexed pages in Google directory. On average, companies that blog receives up to 434% more indexed pages.
Increase social media shares
Way number two is to increase your social media presence and share more and more of your blog there to direct the reader to the main blog post link. Gary Vee, a renowned social media marketer says, “Your story needs to move people’s spirits and build their goodwill so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”
Gary has given us the tip and now it’s our job to make the content irresistible to attract more and more people scrolling their social media news feed. We will discuss the content type ahead, keep reading!
Coming back to our social media sharing strategy, it is advised that you share your blog post on your social media page to offer the viewers an informative piece or writing. The key things to take care of while doing this are:
- Number of times you are sharing the post (preferably one)
- Time when you share the post
- The social media channels that you are leveraging for this purpose
- Are you able to get to the targeted people or not?
All these things decide how well your shared blog post will do to bring more traffic thus share the content wisely.
Smart, interactive and appealing content creation
The three words that we have used in the heading say it all out loud! The blog content that you are creating needs to be smart, interactive, motivating and useful. Why? Because only then the readers will be interested in reading the whole post and stay on your blog page for a longer time!
Some tips for your content style are as follows:
- Properly optimize the content by adding the right keywords, using CTAs, adding links, and proper grammar and spellings.
- Communicate with the reader. Tell them why it is important for them to do a particular task. Offer them a content piece that helps them in their routine work and is less promotional. Only then you’ll be able to attract the reader converting them into leads.
- Be consistent in posting the content. It is known that 78% of the companies that update their posts daily were able to acquire customers from their blog. Also, having 52 or more blog posts increases the traffic generation up to 77% (trafficgenerationcafe).
- Get the influencers, known personalities, and guest writers to write for your blog. Reaching out to such influencers add their name to your contributors and brings along their vast social followings as well.
- Generate shareable content. You can do this by adding the social share buttons on your blog page and by also making sure the blog topic is what the populace is looking for.
- Update and optimize old content. Well, not many of bloggers do this but this is necessary if you want to stay in the top search result and increase traffic to your blog post.
The importance of good content can be explained via quoting this example as well. Brian Dean used an amazing technique to double his site’s organic search traffic. What he did was that he incorporated the best ideas and content from the web into his post through linking and generating a spot on yet mind-blowing content. The third thing that he did was to reach out to the right people.
To explain how this technique worked so well, Dean put it in these words, “Have you ever walked by a really tall building and said to yourself: ‘Wow, that’s amazing! I wonder how big the 8th tallest building in the world is?’ Of course not! It’s human nature to be attracted to the best.” And he was able to give the finest content piece.
Generate content in new styles
As you are working on your newly started blog, it would be wiser to add new content in different reader-attracting styles. Lately the video content, infographics, and images were quite in a swing. According to Mass Planner (2015), the infographics were liked and shared on social media 3 times more than any other content and are still doing really great. Another research suggests that people remember only 10% of the information that they hear but if the same information is paired with relevant images, people will retain 65% of the information even after 3 days. Thus, adding content in new impressive styles has its perk, right?
The styles that you can go for while adding new posts on your blog include:
- Record a video while reading the same content and add it to your blog to facilitate the audience
- Add a slideshow to your post and also share it on Slideshare
- Make useful short videos explaining information that the customers like to watch
- Repurpose the blog content in a form of an e-book
Restructure the blog and content design
Neil Patel, one of the world’s top ten marketers, considers restructuring the posts one of the seven proven strategies to increase your blog’s traffic by 206% and under this heading we will discuss how.
As you are about to launch and work on your newly started blog, instead of restructuring your posts, you can learn from the mistakes made by others and design your blog right the first time! Things you need to consider to increase traffic via improvising the design are as follows:
Make sure that the layout of the blog is responsive and the loading speed is good. A responsive layout allows the blog page to open on different devices and as most of the viewers these days are from the mobile devices, you can’t lose them at all!
The text font style and size must be readable.
Also, focus on linking the content in your blog post. You can add the related topic links at the end of each post. This list usually attracts the reader to get more information and gets clicked.
Conclusion
The sole purpose of building a blog or a website is to achieve more customers and you can do this only if your blog is Google-friendly and you have increased traffic flow. Thus, to make the most profit through your blog follow the above-mentioned tricks, tips and techniques, and achieve your goals and objectives.
Published on March 19, 2018
About the Author: Junaid Ali Qureshi
