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Using Demographics in Google Analytics to Increase Conversions

2024-01-13T18:56:03-05:00

Google Analytics (GA) is rapidly evolving to be a marketer's best friend. Even the main menu of Google Analytics has changed from the classic web analytics jargon to reflect marketing language: Audience, Acquisition, Behaviour, & Conversions. Things that we all really care about, rather than just numbers. Now Google Analytics is taking it one step further by including demographic and psychographic information inside Google Analytics. Here's how you can get started utilizing this valuable resource.

Using Demographics in Google Analytics to Increase Conversions2024-01-13T18:56:03-05:00

Write a Killer LinkedIn Bio With These 12 Questions

2024-01-13T18:56:08-05:00

Are you trying to write your own bio? If so, you’ve probably discovered how hard it is to give your bio a personal touch—without making it sound like a personals ad—while still making prospects feel like they’re in good, competent, professional hands. Wouldn’t it be nice to have a bio that sounded like an actual person wrote it—rather than the Johnny Five Robert?

Write a Killer LinkedIn Bio With These 12 Questions2024-01-13T18:56:08-05:00

10 Social Media Tips For Law Firms in 2015

2024-01-13T18:56:26-05:00

Social media tools like Twitter, Facebook, LinkedIn and blogs provide a fast and cheap way to keep in touch with clients and prospects, keep an eye on competitors, and keep up-to-date with industry trends.

10 Social Media Tips For Law Firms in 20152024-01-13T18:56:26-05:00

Growing a Church With Online Marketing

2024-01-13T18:56:41-05:00

Marketing is usually looked at as a necessity for small businesses, but it’s also crucial for your church and community. If you are part of a church or non profit organization, marketing is for you too.

Growing a Church With Online Marketing2024-01-13T18:56:41-05:00

5 Strategies For Using Pinterest For Marketing

2024-01-13T19:16:22-05:00

Many people do not know this, but Pinterest offers a much stronger marketing strategy than what other social media sites such as Facebook and Twitter can offer. Pinterest has been viewed by many as an “artsy” collection of ideas from people who love to create things from scratch, design, build and DIY. But Pinterest is [...]

5 Strategies For Using Pinterest For Marketing2024-01-13T19:16:22-05:00