With more than 50% of the world’s population now using smartphones, it’s important to understand why they use them, how they use them, and what they expect from a mobile website experience.
Last October, Sophorn Chhay wrote a fantastic guest post for us on Auditing Techniques for your PPC campaigns. With that in mind, we've looked into a few further tactics for maximizing your pay per click results that we'll cover today.
Most local business websites get the most traffic on their homepages, their about pages, and their contact us pages. Some of your very popular blog posts may also be huge drivers for traffic to your site. Are you maximizing this traffic? Are you using your most popular pages to generate as many leads as possible?
Understanding what encourages them to buy one product or service over another can be critical to making sure that they choose you over a competitor.
One of the biggest misconceptions about the internet and a website, specifically, is that you can just set it up and leave it alone.
Whether you just want to keep your spending in check or you’re looking for places to slash spending, you should take a look at your AdWords budget.
Google's Audience Retention Tool allows you to see how long people are watching your YouTube videos and what kinds of people are more/less engaged.
One of the reasons that most people abandon a content market strategy is because they cannot tell if it's working, how it's working, and why it's working.
Brands that have near cult followings, such as McDonalds, Starbucks, Apple, Disney and Chipotle, all have something special that consumers connect with.
While you don't have to devote a large portion of your marketing budget to this tactic, you do want to make sure that your funds are well spent. Here's how.