What makes a great blog headline? First of all, it should accurately represent what the reader is going to find if they click on it and read the post.
Many brands already try to use news outlets to garner attention, but newsjacking is something completely separate from trying to get outlets to publish a press release or to write a story specifically about your business.
One of the reasons that most people abandon a content market strategy is because they cannot tell if it's working, how it's working, and why it's working.
Brands that have near cult followings, such as McDonalds, Starbucks, Apple, Disney and Chipotle, all have something special that consumers connect with.
While you don't have to devote a large portion of your marketing budget to this tactic, you do want to make sure that your funds are well spent. Here's how.
The Holiday Season brings on a lot of confusion for most brands and companies out there trying to make their holiday season sales quotas. Should we stay traditional? Should we go totally digital?
The last two elections have been the first to use social media as a tool for currying votes. Here's the guide to how your business can use their playbook.
How can your small business market like the pros at 7-Eleven with their 7/11 Day? It's easy! It all comes down to Brand Recognition.
Micro-moments are the best opportunity for brands to connect with consumers at the precise moment they're looking for help.
When it comes to creating content, most people assume that longer content is better—because that's what Google's algorithm prefers. But is longer content always the best choice?