Think your skyrocketing social media likes are boosting your business? Think again! Discover the real impact of "vanity metrics" and why focusing on the wrong numbers can lead to wasted budgets and missed growth opportunities. Dive in to uncover which metrics truly drive success!
What social proof is and how you can use it in your digital marketing strategy to encourage customers toward a sale.
With more than 50% of the world’s population now using smartphones, it’s important to understand why they use them, how they use them, and what they expect from a mobile website experience.
As consumers of the internet age, it’s hard to argue that we don’t all expect to be able to talk almost instantly not just with our friends, but with the companies we do business with, too.
Average watch time on an internet video is nearly three minutes—that means you can keep visitors on your landing page for not just seconds, but minutes, while providing them with the information they need to make an informed choice about your product or services.
This Sideshare was initially shared via Straight North. The Importance of Lead Validation created by Straight North
Most local business websites get the most traffic on their homepages, their about pages, and their contact us pages. Some of your very popular blog posts may also be huge drivers for traffic to your site. Are you maximizing this traffic? Are you using your most popular pages to generate as many leads as possible?
The perfect landing page is an elusive concept, but there are ways to make your landing pages more effective at converting people that visit. Here's 3 simple fixes.
No matter your industry, if you don’t ask your clients enough questions, you’ll have no direction, and no understanding of what they really need. Here's 7 tips on asking better questions of your potential new clients.
You’re not looking for someone to tell you to just “improve your writing and you’ll see more shares.” That’s information you already know...