There is no denying it anymore — If you haven't already converted your website into a mobile responsive format, there's not much more time to wait before Google's massive April 21st update. Over the past few years, mobile traffic has seen a tremendous growth and as of last year it has even surpassed desktop traffic. As staggering as this statistic is, most businesses still haven yet to convert to a responsive website design. When mobile traffic visits a website that isn’t responsive it results in a horrible user experience, and almost always results in a lost opportunity at converting that visitor into a customer.