Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually transform into paying clients. Here are 5 tips on how to manage the leads coming into your law firm so that you can convert them into clients:
For the last three years I've often recommended Facebook ads. I recommend them to both business to consumer and B2B businesses. I recommend them to local restaurants and law firms here in Sarasota, Florida. I recommend them to anyone and everyone who wants to grow awareness about anything they're doing, especially a business.
Google Analytics (GA) is rapidly evolving to be a marketer's best friend. Even the main menu of Google Analytics has changed from the classic web analytics jargon to reflect marketing language: Audience, Acquisition, Behaviour, & Conversions. Things that we all really care about, rather than just numbers. Now Google Analytics is taking it one step further by including demographic and psychographic information inside Google Analytics. Here's how you can get started utilizing this valuable resource.
Social media tools like Twitter, Facebook, LinkedIn and blogs provide a fast and cheap way to keep in touch with clients and prospects, keep an eye on competitors, and keep up-to-date with industry trends.
A professional website design will be a powerful tool for your marketing strategy, and should convert web visitors into sales leads for your business.
Facebook Advertising versus Google Adwords Advertising. What the future holds and can Facebook compete with Google's stronghold on the market?