Before launching any marketing campaign, it’s important to have a solid understanding of who your target audience is. Defining your target audience is the first step in creating an effective marketing strategy.
The best digital marketing agency will combine both short and long-term objectives to achieve incremental and exponential success.
Here are a few tips on how you can ramp up your small business marketing strategy in preparation for the holiday season this year.
By having a clear picture of who your target audience is, you’ll be able to create marketing plans that resonate with those qualified buyers and converts them to paying customers.
With more than 50% of the world’s population now using smartphones, it’s important to understand why they use them, how they use them, and what they expect from a mobile website experience.
In the week leading it to my cruise, and even during it, I found some marketing tactics that were subtle, but quite intentional. And they reminded me of the ways that all of us should be utilizing Remarketing tactics for our own brands.
The emergence of podcasting in the last few years isn't a flash in the pan. As consumers of content, we have little time and a ton of information that we want. Here's how to put Alexa to work for your podcast.
Voice search is already present on most phones, allowing you to just say, “Hey, Siri,” or “Okay, Google,” followed by a search command. Fundamentally, this has changed search engine optimization. Here's what you need to know...
Now that you’ve finished creating your training course, you might think you can just get it online and watch the trainees pile in. But if they can’t find, they can’t take the course and learn everything you’ve put together for them to learn.
Average watch time on an internet video is nearly three minutes—that means you can keep visitors on your landing page for not just seconds, but minutes, while providing them with the information they need to make an informed choice about your product or services.