Before launching any marketing campaign, it’s important to have a solid understanding of who your target audience is. Defining your target audience is the first step in creating an effective marketing strategy.
Your law firm's success depends on the ability to accurately track how all the different parts of your marketing strategies are performing.
Being an attorney is stressful by nature. Being intentional about cultivating a personal life and life outside the office will reduce the chance of burnout and provide you with a more well-rounded, successful career. So how can an attorney lower stress and maintain a better balance?
Social media can be a great tool for attorneys who understand they are essentially selling their minds to their clients. Here's 3 ways your law firm can benefit from social media listening.
Nowadays, potential clients are searching the web for relevant information, from reputable attorneys who can solve their situations. Here are the top 10 law firm marketing strategies.
Sometimes you'll come across law firm websites that have the small Live Chat window in the corner of the screen, asking to engage you as a visitor. But is this a legitimate converter of leads and free consultation appointments?
Most of today's consumers are looking to obtain an experience, rather than just a product or service. Here's 3 ways you can adjust your marketing efforts.
No matter your industry, if you don’t ask your clients enough questions, you’ll have no direction, and no understanding of what they really need. Here's 7 tips on asking better questions of your potential new clients.
This morning I was searching for a few local service providers and BAM, there it was - A new Google SERP's page layout. Just as fast as it was there, on my next search a few minutes later, it was gone. Strange? It's common for Google to slightly change the layout of the search engine [...]
What makes a great blog headline? First of all, it should accurately represent what the reader is going to find if they click on it and read the post.