CBD Marketing – Taking Your Brand Higher and Maximizing Results

CBD is one of the hottest products on the market and its popularity is only increasing. In order to get ahead of the competition, it’s important to have a solid understanding of CBD marketing and how to effectively reach your target audience. Here we will discuss the history of CBD sales in Florida, what limitations and restrictions there are when it comes to CBD marketing, as well as some digital marketing tactics that will help you maximize results.

The History of CBD Sales in Florida: 

CBD sales first started taking off in Florida back in 2016 when a law was passed making medical marijuana legal. This created a lot of interest in CBD products and people were eager to try them out. However, there were still some limitations on marketing these products due to the fact that they were not yet fully legal. 

This changed in 2018 when the Farm Bill was passed, which made it federally legal to cultivate, sell, and possess CBD products that contain less than 0.3% THC. This opened up a whole new world of possibilities for CBD marketers and we’ve seen a boom in CBD sales ever since.

What Limitations and Restrictions Are There When It Comes to CBD Marketing? 

Even though CBD is now federally legal, there are still some limitations on how these products can be marketed. For example, FDA regulations state that companies cannot make any claims about the health benefits of CBD unless they have scientific evidence to back it up. 

Additionally, anything that is considered “drug paraphernalia” (like bongs or pipes) cannot be advertised or sold to minors. And lastly, all CBD advertising must include a disclaimer that states that these products have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease.

Digital Marketing Tactics for Maximizing Results

Now that we’ve covered some of the basics, let’s get into some digital marketing tactics that you can use to take your CBD brand to the next level. One effective way to reach your target audience is through influencer marketing. 

Due to the fact that CBD is still somewhat controversial, working with influencers who are already trusted by their followers can help increase your brand’s credibility. 

Another great tactic is creating informative blog posts and videos about topics related to your product. For example, if you sell CBD oil for anxiety relief, you could create a blog post about “10 Tips for Reducing Anxiety Naturally” or a video about “5 Yoga Poses for Anxiety Relief.” Not only will this help educate your target audience about your product, but it will also help increase your chances of ranking high in search engine results pages (SERPs). 

And lastly, don’t forget about social media! Posting engaging content on platforms like Instagram and Facebook can help increase brand awareness and drive traffic back to your website.

Conclusion: 

With the right approach, marketing your CBD business can be a great way to take your brand higher and maximize your results. Keep in mind the limitations and restrictions of CBD marketing, and focus on using digital marketing tactics that will reach potential customers where they’re already spending their time online. 

And when it comes to advertising, make sure your ads are accurate and compliant with all applicable laws and regulations. By following these tips, you’ll be well on your way to success in the ever-growing CBD industry.