This post originally appeared on LinkedIn.

The main goal of your content market strategy should first be to disseminate useful information to the people who find that content. The secondary goal is to attract sale opportunities. There are ways to write and market content that will be more effective at attracting potential clients. Developing a strategy that keeps these two goals in mind: providing useful information and attracting sale opportunities is your best bet for first, gaining a high search engine page rank and second, turning your traffic into paying customers or clients.

Read the 7 tips for your content marketing campaign on LinkedIn, here.