By now, you’ve probably seen the newest feature on your personal Facebook account: reactions. You now have the option of not just liking a post, but also saying that you love it, that it makes you laugh, that you are amazed, that it makes you sad, or that it makes you angry. The biggest complaint about the new system? That there is no dislike option—something that Mark Zuckerberg says will never happen.
How are Facebook reactions going to change your marketing strategy? This provides your followers with five additional ways to react to your posts, which means more detailed feedback. Because there are now six different choices, ranging from happy to sad to angry, you can get a much better idea of what the people who engage with your post think about it. Instead of just liking it, they can now tell you exactly what they like about it, without having to leave a comment.
Some experts have theorized that the introduction of reactions means that there will be fewer comments, as most consumers will just use the reactions, instead of needing to leave a comment explaining how they feel about the post.
The whole concept is still too new to know whether or not it will actually affect your marketing in this way. It is just as likely that people will continue to leave comments explaining their reaction to the post, just as they have before.
It could also be a useful tool for segmenting your audience. For example, if you could create posts specifically geared towards the individuals who loved a post, rather than just liked it, you might be marketing to a much more willing and engaged audience than those who only took the time to click like, which is still the default and most readily accessible reaction.
By now, you’ve probably seen the newest feature on your personal Facebook account: reactions. You now have the option of not just liking a post, but also saying that you love it, that it makes you laugh, that you are amazed, that it makes you sad, or that it makes you angry. The biggest complaint about the new system? That there is no dislike option—something that Mark Zuckerberg says will never happen.
How are Facebook reactions going to change your marketing strategy? This provides your followers with five additional ways to react to your posts, which means more detailed feedback. Because there are now six different choices, ranging from happy to sad to angry, you can get a much better idea of what the people who engage with your post think about it. Instead of just liking it, they can now tell you exactly what they like about it, without having to leave a comment.
Some experts have theorized that the introduction of reactions means that there will be fewer comments, as most consumers will just use the reactions, instead of needing to leave a comment explaining how they feel about the post.
The whole concept is still too new to know whether or not it will actually affect your marketing in this way. It is just as likely that people will continue to leave comments explaining their reaction to the post, just as they have before.
It could also be a useful tool for segmenting your audience. For example, if you could create posts specifically geared towards the individuals who loved a post, rather than just liked it, you might be marketing to a much more willing and engaged audience than those who only took the time to click like, which is still the default and most readily accessible reaction.
Published on June 20, 2016
About the Author: Ashley Bardonaro
