During Tuesday’s Google Performance Summit, the Adwords team announced that they would soon be rolling out flexible bidding options for mobile ads. This includes a bidding system that allows advertisers to bid based on devices like tablets and phones, rather than just for mobile or desktop. If you don’t think this is a big deal, let’s break down what that means for your small business:
In a few months (according to Google), advertisers will be able to adjust bids for keywords with a wide range. As low as -100 percent and as high as +900 percent for device types. This means, campaigns and businesses looking to target mobile phone users will have more ways to reach these users in the moment that they are searching.
Preaching a mantra of “Micro-Moments,” Google advocated that advertisers can reach out to users with the right message at exactly the right moment that they need your product or service, no matter where they are or the device that they are using.
“This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%,” explained Sridhar Ramaswamy, senior vice president of Ads and Commerce, in the blog post announcing the update.
What are your thoughts on this Adwords update, and how can you use this in your campaigns? Let us know in the comments below.
Cheers!
During Tuesday’s Google Performance Summit, the Adwords team announced that they would soon be rolling out flexible bidding options for mobile ads. This includes a bidding system that allows advertisers to bid based on devices like tablets and phones, rather than just for mobile or desktop. If you don’t think this is a big deal, let’s break down what that means for your small business:
In a few months (according to Google), advertisers will be able to adjust bids for keywords with a wide range. As low as -100 percent and as high as +900 percent for device types. This means, campaigns and businesses looking to target mobile phone users will have more ways to reach these users in the moment that they are searching.
Preaching a mantra of “Micro-Moments,” Google advocated that advertisers can reach out to users with the right message at exactly the right moment that they need your product or service, no matter where they are or the device that they are using.
“This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%,” explained Sridhar Ramaswamy, senior vice president of Ads and Commerce, in the blog post announcing the update.
What are your thoughts on this Adwords update, and how can you use this in your campaigns? Let us know in the comments below.
Cheers!
Published on May 25, 2016
About the Author: Chris Williams
