Google’s annual Performance Summit is set to begin live streaming in just under an hour, and many are getting ready to find out what changes Google will be unveiling. Google Partners and advertisers alike took to Twitter to discuss the Summit using the hashtag #GoogleSummit.


It’s unconfirmed what changes will be announced, but here’s a couple of predictions:
googlesummit
One item that will surely be discussed is the new interface of the Adwords platform, which was due for a facelift after many years in the current format.

With everything we have seen – in terms of teasers, announcements and sneak peaks – the suggestion is that the coming event will be firmly mobile-focused. Having already teased some insight, “82% of smartphone users consult their phone in store”, we’re sure that we’ll be the recipient of a whole range of invaluable data and statistics.

You can register for the Google Summit here.

I’ll be coming back to this tomorrow to add some confirmed information and our take on what they mean for your marketing campaigns. Enjoy the summit!

An update to this blog post has been created. You can find that update, here.

Google’s annual Performance Summit is set to begin live streaming in just under an hour, and many are getting ready to find out what changes Google will be unveiling. Google Partners and advertisers alike took to Twitter to discuss the Summit using the hashtag #GoogleSummit.


It’s unconfirmed what changes will be announced, but here’s a couple of predictions:
googlesummit
One item that will surely be discussed is the new interface of the Adwords platform, which was due for a facelift after many years in the current format.

With everything we have seen – in terms of teasers, announcements and sneak peaks – the suggestion is that the coming event will be firmly mobile-focused. Having already teased some insight, “82% of smartphone users consult their phone in store”, we’re sure that we’ll be the recipient of a whole range of invaluable data and statistics.

You can register for the Google Summit here.

I’ll be coming back to this tomorrow to add some confirmed information and our take on what they mean for your marketing campaigns. Enjoy the summit!

An update to this blog post has been created. You can find that update, here.

Published on May 24, 2016

About the Author: Chris Williams

Founder at Aginto, and an organic marketing specialist, Chris has worked on everything from SEO to social media marketing to conversion optimization. He spends his downtime raising his daughter, volunteering with the Salvation Army, and obsessing over the Ohio State Buckeyes on Twitter. You can follow him here.