In today’s climate, consumers are financially strapped. When looking at their budgets, they often cut self-care. As a result, healthcare organizations need to be strategic when marketing to attract new patients. Many healthcare clinics use social media platforms to drive awareness and achieve growth.
So, what is the best approach for attracting new patients in this climate? Many healthcare organizations are finding success by driving awareness and achieving growth leveraging social media channels.
Let’s take a look at three specific strategies that you can use to grow your healthcare clinic in a tough economy.
Use Facebook Ads to Attract New Patients
Organic reach on Facebook is declining. That means it’s becoming harder and harder to get your content seen by your target audience unless you’re willing to pay to play. Facebook ads are an effective way to reach new patients and grow your healthcare clinic. You can target your ads to people in a specific geographic location who have interests related to your healthcare services.
For example, if you’re a chiropractor, you could target people who live near you and who have expressed an interest in yoga or spine health.
Leverage LinkedIn for B2B Marketing
LinkedIn is a powerful platform for connecting with other businesses as well as potential patients. Many healthcare clinics find LinkedIn effective for B2B marketing because they can share content that is relevant to other businesses, such as human resources managers who are looking for information on employee wellness programs or benefits directors who are researching health insurance options for their employees.
LinkedIn is also a great platform for sharing case studies and other thought leadership content that can position you as an expert in your field.
Drive Patient Referrals with Incentives
Patient referrals are one of the most effective ways to grow your healthcare clinic. When current patients refer their friends and family members to your clinic, they’re effectively giving their stamp of approval.
And people are more likely to trust recommendations from people they know than they are advertising. You can incentivize patient referrals by offering discounts or rewards points that can be redeemed for future services.
Takeaways
Attracting new patients can be challenging, especially in a tough economy when people are cutting back on self-care. However, there are strategies that healthcare clinics can use to drive awareness and achieve growth. Facebook ads, LinkedIn marketing, and patient referral programs are all effective ways to grow your healthcare clinic in a tough economy.
In today’s climate, consumers are financially strapped. When looking at their budgets, they often cut self-care. As a result, healthcare organizations need to be strategic when marketing to attract new patients. Many healthcare clinics use social media platforms to drive awareness and achieve growth.
So, what is the best approach for attracting new patients in this climate? Many healthcare organizations are finding success by driving awareness and achieving growth leveraging social media channels.
Let’s take a look at three specific strategies that you can use to grow your healthcare clinic in a tough economy.
Use Facebook Ads to Attract New Patients
Organic reach on Facebook is declining. That means it’s becoming harder and harder to get your content seen by your target audience unless you’re willing to pay to play. Facebook ads are an effective way to reach new patients and grow your healthcare clinic. You can target your ads to people in a specific geographic location who have interests related to your healthcare services.
For example, if you’re a chiropractor, you could target people who live near you and who have expressed an interest in yoga or spine health.
Leverage LinkedIn for B2B Marketing
LinkedIn is a powerful platform for connecting with other businesses as well as potential patients. Many healthcare clinics find LinkedIn effective for B2B marketing because they can share content that is relevant to other businesses, such as human resources managers who are looking for information on employee wellness programs or benefits directors who are researching health insurance options for their employees.
LinkedIn is also a great platform for sharing case studies and other thought leadership content that can position you as an expert in your field.
Drive Patient Referrals with Incentives
Patient referrals are one of the most effective ways to grow your healthcare clinic. When current patients refer their friends and family members to your clinic, they’re effectively giving their stamp of approval.
And people are more likely to trust recommendations from people they know than they are advertising. You can incentivize patient referrals by offering discounts or rewards points that can be redeemed for future services.
Takeaways
Attracting new patients can be challenging, especially in a tough economy when people are cutting back on self-care. However, there are strategies that healthcare clinics can use to drive awareness and achieve growth. Facebook ads, LinkedIn marketing, and patient referral programs are all effective ways to grow your healthcare clinic in a tough economy.
Published on May 23, 2023
About the Author: Javar Baity
