Chiropractors are enjoying a renaissance of sorts, as an entirely new wave of people is discovering the desire to approach their health more naturally and holistically. Whether you are a new chiropractor or have had a practice for many years, you’ll want to capitalize on this significant increase in interest and grow your practice. Luckily, there are a number of digital marketing strategies that can help you reach more patients and attract them into your practice.
Keep reading to learn about five effective digital marketing strategies for chiropractors.
Invest in SEO
One of the best ways to ensure that your chiropractic website appears at the top of search engine results pages is to invest in SEO. Search engine optimization involves using the right keywords and phrases on your website so that it comes up when people search for related terms.
For example, if you are based in Los Angeles, you’ll want to use geo-targeted keywords like “chiropractor in Los Angeles” or “Los Angeles chiropractic clinic” on your website and in your blog posts. You can also use keywords that describe the services you offer, like “spinal adjustments” or “back pain relief.” If you aren’t sure which keywords to use, there are a number of free and paid keyword research tools available online, like Google AdWords Keyword Planner and KWFinder.com.
Use Google Ads
Google Ads is a form of paid advertising that allows you to place ads on Google Search and Google Maps. When people search for related terms on Google, your ad will appear at the top or bottom of the search results page.
You only pay when someone clicks on your ad, making it a cost-effective way to reach more people who are actively searching for a chiropractor in their area. Plus, unlike organic SEO, which can take months to see results, you can start seeing results from your Google Ads campaign almost immediately.
Create informative blog posts
Another great way to attract new patients to your practice is by creating informative blog posts that address common questions and concerns related to chiropractic care.
For example, you could write a post about the benefits of spinal adjustments or how to tell if you need to see a chiropractor.
Once you have written your blog post, be sure to promote it across your social media channels and include a call-to-action (CTA) that encourages readers to make an appointment at your practice.
You can also reach out to other websites and blogs in your niche and ask if they would be interested in featuring your blog post as a guest post on their site. This helps increase both the visibility of your content and the credibility of your practice.
Google Business
Google My Business (GMB) is a free listing that Google offers to all businesses. When people search for “chiropractors near me” on Google, the listings that appear are all GMB listings.
Getting set up on GMB is quick and easy, and it’s essential for local SEO. Once your listing is created, be sure to keep it up-to-date by regularly posting fresh content, responding to reviews, and adding photos and videos.
Leverage social media
Social media is a powerful tool that can help increase brand awareness and drive traffic back to your website. Every time you create new content (e.g., blog posts, infographics, videos), be sure share it across all of your social media channels—Facebook, Twitter, Instagram, LinkedIn—with clear CTAs that encourage people learn more about what you do by visiting your website.
You should also consider running targeted social media ads as well; Facebook Ads, in particular, allows you to target potential patients based on interests, demographics, behaviors, and even life events.
Next Steps
By investing in SEO, using Google Ads, creating informative blog posts ,and leveraging social media ,you can attract more patients into your practice and grow your business. What strategy will YOU use today?
Chiropractors are enjoying a renaissance of sorts, as an entirely new wave of people is discovering the desire to approach their health more naturally and holistically. Whether you are a new chiropractor or have had a practice for many years, you’ll want to capitalize on this significant increase in interest and grow your practice. Luckily, there are a number of digital marketing strategies that can help you reach more patients and attract them into your practice.
Keep reading to learn about five effective digital marketing strategies for chiropractors.
Invest in SEO
One of the best ways to ensure that your chiropractic website appears at the top of search engine results pages is to invest in SEO. Search engine optimization involves using the right keywords and phrases on your website so that it comes up when people search for related terms.
For example, if you are based in Los Angeles, you’ll want to use geo-targeted keywords like “chiropractor in Los Angeles” or “Los Angeles chiropractic clinic” on your website and in your blog posts. You can also use keywords that describe the services you offer, like “spinal adjustments” or “back pain relief.” If you aren’t sure which keywords to use, there are a number of free and paid keyword research tools available online, like Google AdWords Keyword Planner and KWFinder.com.
Use Google Ads
Google Ads is a form of paid advertising that allows you to place ads on Google Search and Google Maps. When people search for related terms on Google, your ad will appear at the top or bottom of the search results page.
You only pay when someone clicks on your ad, making it a cost-effective way to reach more people who are actively searching for a chiropractor in their area. Plus, unlike organic SEO, which can take months to see results, you can start seeing results from your Google Ads campaign almost immediately.
Create informative blog posts
Another great way to attract new patients to your practice is by creating informative blog posts that address common questions and concerns related to chiropractic care.
For example, you could write a post about the benefits of spinal adjustments or how to tell if you need to see a chiropractor.
Once you have written your blog post, be sure to promote it across your social media channels and include a call-to-action (CTA) that encourages readers to make an appointment at your practice.
You can also reach out to other websites and blogs in your niche and ask if they would be interested in featuring your blog post as a guest post on their site. This helps increase both the visibility of your content and the credibility of your practice.
Google Business
Google My Business (GMB) is a free listing that Google offers to all businesses. When people search for “chiropractors near me” on Google, the listings that appear are all GMB listings.
Getting set up on GMB is quick and easy, and it’s essential for local SEO. Once your listing is created, be sure to keep it up-to-date by regularly posting fresh content, responding to reviews, and adding photos and videos.
Leverage social media
Social media is a powerful tool that can help increase brand awareness and drive traffic back to your website. Every time you create new content (e.g., blog posts, infographics, videos), be sure share it across all of your social media channels—Facebook, Twitter, Instagram, LinkedIn—with clear CTAs that encourage people learn more about what you do by visiting your website.
You should also consider running targeted social media ads as well; Facebook Ads, in particular, allows you to target potential patients based on interests, demographics, behaviors, and even life events.
Next Steps
By investing in SEO, using Google Ads, creating informative blog posts ,and leveraging social media ,you can attract more patients into your practice and grow your business. What strategy will YOU use today?
Published on March 23, 2023
About the Author: Regina Brassil
