Google My Business (GMB) is a powerful tool for small businesses and organizations. It allows you to control how your business appears on Maps and Search, giving you a valuable opportunity to shape your online reputation.
An optimized GMB profile can improve click-through rates and help your business stand out from the competition.
Here are four steps you can take to optimize your GMB profile and improve your visibility on Google Maps and Search.
Update information and hours, including holidays.
Make sure your business name, address, phone number, website, and hours are up-to-date. You should also add any relevant holiday closures so customers know when they can expect your business to be open or closed. Regularly updating this information helps ensure that potential customers can easily find accurate information about your business online.
Update your services
When creating your listing in the services section, it’s important that you include as much information as possible without overwhelming potential customers with too much detail. You should also make sure that you use keywords that are relevant to your business so that potential customers can easily find your listing when searching for related services or products on Google.
Add photos regularly
One of the best ways to make your GMB profile stand out is by adding photos regularly. You can add photos of your products or services, your store or office, or even just images that represent your brand identity. Adding new photos on a regular basis helps keep your profile fresh and engaging for potential customers.
Add all of your services
Google Business will allow you to add your services to your GMB and it’s something you should take advantage of. This helps the algorithm to know when to display your listing based on the keywords that a user is searching for.
Post content as often as you can
Another great way to optimize your GMB profile is by posting content on a regular basis. You can post updates about new products or services, special offers or discounts, upcoming events, or anything else that might be of interest to potential customers. Posting content regularly helps keep your profile active and relevant, which can improve its visibility on Maps and Search.
Respond to all reviews
Customer reviews are an important part of any GMB profile—they provide valuable insights into what people think of your business and can give you an opportunity to showcase excellent customer service skills. Responding to all reviews—positive or negative—shows that you value customer feedback and are willing to work to improve the customer experience.
Next Steps
An optimized GMB profile can do wonders for small businesses looking to improve their visibility on Google Maps and Search.
By taking the time to update information and hours, add photos regularly, post content often, and respond to all reviews—positive or negative—you can give your business the best chance possible at success. Don’t let an outdated or poorly managed GMB profile hold you back—take action today and see the difference it makes for your business tomorrow.
Google My Business (GMB) is a powerful tool for small businesses and organizations. It allows you to control how your business appears on Maps and Search, giving you a valuable opportunity to shape your online reputation.
An optimized GMB profile can improve click-through rates and help your business stand out from the competition.
Here are four steps you can take to optimize your GMB profile and improve your visibility on Google Maps and Search.
Update information and hours, including holidays.
Make sure your business name, address, phone number, website, and hours are up-to-date. You should also add any relevant holiday closures so customers know when they can expect your business to be open or closed. Regularly updating this information helps ensure that potential customers can easily find accurate information about your business online.
Update your services
When creating your listing in the services section, it’s important that you include as much information as possible without overwhelming potential customers with too much detail. You should also make sure that you use keywords that are relevant to your business so that potential customers can easily find your listing when searching for related services or products on Google.
Add photos regularly
One of the best ways to make your GMB profile stand out is by adding photos regularly. You can add photos of your products or services, your store or office, or even just images that represent your brand identity. Adding new photos on a regular basis helps keep your profile fresh and engaging for potential customers.
Add all of your services
Google Business will allow you to add your services to your GMB and it’s something you should take advantage of. This helps the algorithm to know when to display your listing based on the keywords that a user is searching for.
Post content as often as you can
Another great way to optimize your GMB profile is by posting content on a regular basis. You can post updates about new products or services, special offers or discounts, upcoming events, or anything else that might be of interest to potential customers. Posting content regularly helps keep your profile active and relevant, which can improve its visibility on Maps and Search.
Respond to all reviews
Customer reviews are an important part of any GMB profile—they provide valuable insights into what people think of your business and can give you an opportunity to showcase excellent customer service skills. Responding to all reviews—positive or negative—shows that you value customer feedback and are willing to work to improve the customer experience.
Next Steps
An optimized GMB profile can do wonders for small businesses looking to improve their visibility on Google Maps and Search.
By taking the time to update information and hours, add photos regularly, post content often, and respond to all reviews—positive or negative—you can give your business the best chance possible at success. Don’t let an outdated or poorly managed GMB profile hold you back—take action today and see the difference it makes for your business tomorrow.
Published on March 9, 2023
About the Author: Regina Brassil
