From major corporate brands to entrepreneurial shops, businesses worldwide are achieving significant sales results with Instagram. Data from a recent report indicates that three-quarters of Instagram users respond to a call to action – whether clicking a website link or following through with a purchase, after viewing Instagram ads.
With 800 million Instagram users viewing business profiles every day (Sproutsocial), you would be wise to look into structuring your Instagram page to draw in those prospective customers.
If not, you may be missing a robust sales and marketing opportunity. Here are some easy tips to help you get started.
1. Optimize Your Business Profile Information
Your Instagram profile page is increasingly becoming as important to potential customers as your website. You should spend time and effort designing your IG business profile page, making it attractive and interesting for those scrolling by. Your Instagram business profile should include a:
- Profile photo: Choose an image that represents your brand – your logo is a good choice, as it identifies your specific company.
- Well-written biography: Your Instagram bio should offer a clear and concise description of your business in language your customers will appreciate.Tell them precisely what you do.
- Link to your shop: Instagram does not allow you to add clickable links to your page, with one notable exception. You can include the URL of your website or shop in your business profile.Expert Tip: Create a distinct and unique URL so that you can track visitors to your site that came from your IG page.
Like the homepage on your website, your Instagram business profile is an initial contact point for customers. So, make sure you make an excellent first impression!
2. Utilize Instagram Ads to Speak to Your Audience
Like most online marketing platforms, the competition on Instagram has become fierce.
This crowded space makes it necessary for the business owners to find the strategies which actually work and won’t waste your time. In the case of Instagram, this means that you need to take advantage of their ads.
You’ll need to decide how much you want to budget for your ad campaign and who your target audience is. These two variables will help you to determine the duration of your campaign as well.
The good news is if you are looking into your first IG campaign, setting up your campaign is not that difficult.
Start by promoting the popular posts you’ve shared on Instagram. Instagram will automatically show it to a “similar audience” to your organic followers, but you can also refine your target audience by interest, age, and gender.
When you first get going, you can dip your toe into advertising by running your ad for a few days. You can keep track of ad performance by clicking “View Results” in the bottom left corner of your ad.
In 2020, photo ads remain the most effective way to reach people, but Instagram Stories’ popularity is snowballing.
For the last three years, Stories have offered brands an alternative opportunity to gain additional clients. The application now offers 500 million daily active users to advertisers.
Your ad will appear in between the Instagram Stories of similar accounts and followers.
Ads are identified by a small “Sponsored” tag in the top corner and a call to action direction at the bottom. Instagram ads can be in photo or video form but must be designed to catch the eye of your potential clients.
3. Incorporate Product Links into Instagram Stories
Instagram Stories are engaging and personal and give advertisers a more friendly way to interact with their client base. You may use the platform to showcase products, promote special offers, or highlight new items.
In recent years, Instagram allowed business profiles with over 10,000 followers to add links to their Instagram Stories.
Once you reach that milestone, you take advantage of this benefit, which can help you grow your email base, sell your products, and drive more traffic. Another feature to take advantage of Instagram shopping permits businesses to tag available merchandise and facilitates purchases right in the app.
Designing a shoppable Instagram feed is an up and coming strategy for businesses looking to boost sales and revenue.
What’s Next?
We understand that as you run your business day to day, learning social media’s nuances may seem an impossible task. That’s where we come in.
The digital marketing team at Aginto is dedicated to helping you to boost your online and social media presence, with the primary focus of increasing ROI. We have studied the ins and outs of social media marketing and can strategically utilize this tool for your best results.
From major corporate brands to entrepreneurial shops, businesses worldwide are achieving significant sales results with Instagram. Data from a recent report indicates that three-quarters of Instagram users respond to a call to action – whether clicking a website link or following through with a purchase, after viewing Instagram ads.
With 800 million Instagram users viewing business profiles every day (Sproutsocial), you would be wise to look into structuring your Instagram page to draw in those prospective customers.
If not, you may be missing a robust sales and marketing opportunity. Here are some easy tips to help you get started.
1. Optimize Your Business Profile Information
Your Instagram profile page is increasingly becoming as important to potential customers as your website. You should spend time and effort designing your IG business profile page, making it attractive and interesting for those scrolling by. Your Instagram business profile should include a:
- Profile photo: Choose an image that represents your brand – your logo is a good choice, as it identifies your specific company.
- Well-written biography: Your Instagram bio should offer a clear and concise description of your business in language your customers will appreciate.Tell them precisely what you do.
- Link to your shop: Instagram does not allow you to add clickable links to your page, with one notable exception. You can include the URL of your website or shop in your business profile.Expert Tip: Create a distinct and unique URL so that you can track visitors to your site that came from your IG page.
Like the homepage on your website, your Instagram business profile is an initial contact point for customers. So, make sure you make an excellent first impression!
2. Utilize Instagram Ads to Speak to Your Audience
Like most online marketing platforms, the competition on Instagram has become fierce.
This crowded space makes it necessary for the business owners to find the strategies which actually work and won’t waste your time. In the case of Instagram, this means that you need to take advantage of their ads.
You’ll need to decide how much you want to budget for your ad campaign and who your target audience is. These two variables will help you to determine the duration of your campaign as well.
The good news is if you are looking into your first IG campaign, setting up your campaign is not that difficult.
Start by promoting the popular posts you’ve shared on Instagram. Instagram will automatically show it to a “similar audience” to your organic followers, but you can also refine your target audience by interest, age, and gender.
When you first get going, you can dip your toe into advertising by running your ad for a few days. You can keep track of ad performance by clicking “View Results” in the bottom left corner of your ad.
In 2020, photo ads remain the most effective way to reach people, but Instagram Stories’ popularity is snowballing.
For the last three years, Stories have offered brands an alternative opportunity to gain additional clients. The application now offers 500 million daily active users to advertisers.
Your ad will appear in between the Instagram Stories of similar accounts and followers.
Ads are identified by a small “Sponsored” tag in the top corner and a call to action direction at the bottom. Instagram ads can be in photo or video form but must be designed to catch the eye of your potential clients.
3. Incorporate Product Links into Instagram Stories
Instagram Stories are engaging and personal and give advertisers a more friendly way to interact with their client base. You may use the platform to showcase products, promote special offers, or highlight new items.
In recent years, Instagram allowed business profiles with over 10,000 followers to add links to their Instagram Stories.
Once you reach that milestone, you take advantage of this benefit, which can help you grow your email base, sell your products, and drive more traffic. Another feature to take advantage of Instagram shopping permits businesses to tag available merchandise and facilitates purchases right in the app.
Designing a shoppable Instagram feed is an up and coming strategy for businesses looking to boost sales and revenue.
What’s Next?
We understand that as you run your business day to day, learning social media’s nuances may seem an impossible task. That’s where we come in.
The digital marketing team at Aginto is dedicated to helping you to boost your online and social media presence, with the primary focus of increasing ROI. We have studied the ins and outs of social media marketing and can strategically utilize this tool for your best results.