Facebook video is a great way to connect with your followers, and a fantastic way to improve conversions for your internet marketing strategy. Video has much higher engagement rates than just about any other kind of content that you can post. In fact, viewers seem to remember videos better, too. Online Publishers Association released a report back in 2007 that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of those viewers then look for more info about the product, 22% visit the product website, 15% visit the brand website, and 12% make the purchase.
So how can you use Facebook video? Here are a few suggestions to get you started:
- As inspiration – The more inspirational the content is, the more likely it is to be shared. The more popular Facebook videos are inspirational, so if you have something inspirational to share, making a short video about it is a great way to actually get people to engage with it.
- Educate – Contrary to popular belief, people actually love to learn, especially if they can learn just by watching a video. Do you have something you want to teach your Facebook followers about? Does your strategy involve educating your market on your product or service? Why not create a video that will educate them?
- Entertain – Just as much as people like to learn, they like to be entertained. One great way is to create a behind the scenes look at your business or to develop a cartoon that shows something unique about your industry. There are lots of online tools that make creating an entertaining video fast and easy.
- Make your video featured – If you add a video that is labeled as featured, it is more likely to be viewed. Not only is it given a better place on your Facebook page, it is also displayed at a larger size, which makes it more noticeable and therefore more likely to be clicked on and engaged with.
- Create a playlist – If you don’t want to or do not have the resources to create your own videos, you can also use Facebook to create playlists of relevant videos that other people have created. You can also organize your own videos into playlists so that someone looking for a specific kind of video or video about a certain topic can easily find those videos.
- Generate more views by making your video an ad – You can actually turn any of your videos into an advertisement and see it show up in the newsfeeds even of users that don’t follow you yet. This broadens your reach and allows you to connect with people who might never have found you, if not for that advertisement.
Whichever route you take, don’t take it online. Use the data from your marketing to guide you, and take the guesswork out of your online marketing. For a free consultation on your current marketing goals and initiatives, and to see how it stacks up with your competition, contact our team of experienced marketers today.
Facebook video is a great way to connect with your followers, and a fantastic way to improve conversions for your internet marketing strategy. Video has much higher engagement rates than just about any other kind of content that you can post. In fact, viewers seem to remember videos better, too. Online Publishers Association released a report back in 2007 that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of those viewers then look for more info about the product, 22% visit the product website, 15% visit the brand website, and 12% make the purchase.
So how can you use Facebook video? Here are a few suggestions to get you started:
- As inspiration – The more inspirational the content is, the more likely it is to be shared. The more popular Facebook videos are inspirational, so if you have something inspirational to share, making a short video about it is a great way to actually get people to engage with it.
- Educate – Contrary to popular belief, people actually love to learn, especially if they can learn just by watching a video. Do you have something you want to teach your Facebook followers about? Does your strategy involve educating your market on your product or service? Why not create a video that will educate them?
- Entertain – Just as much as people like to learn, they like to be entertained. One great way is to create a behind the scenes look at your business or to develop a cartoon that shows something unique about your industry. There are lots of online tools that make creating an entertaining video fast and easy.
- Make your video featured – If you add a video that is labeled as featured, it is more likely to be viewed. Not only is it given a better place on your Facebook page, it is also displayed at a larger size, which makes it more noticeable and therefore more likely to be clicked on and engaged with.
- Create a playlist – If you don’t want to or do not have the resources to create your own videos, you can also use Facebook to create playlists of relevant videos that other people have created. You can also organize your own videos into playlists so that someone looking for a specific kind of video or video about a certain topic can easily find those videos.
- Generate more views by making your video an ad – You can actually turn any of your videos into an advertisement and see it show up in the newsfeeds even of users that don’t follow you yet. This broadens your reach and allows you to connect with people who might never have found you, if not for that advertisement.
Whichever route you take, don’t take it online. Use the data from your marketing to guide you, and take the guesswork out of your online marketing. For a free consultation on your current marketing goals and initiatives, and to see how it stacks up with your competition, contact our team of experienced marketers today.
Published on October 26, 2015
About the Author: Ashley Bardonaro
