Marketing is vital for the growth and success of any business. Acquiring new leads is great, but if you don’t know how to properly market to move them through the funnel, you’ll never close a deal. In this blog post, we’ll show you how to market to your leads at every stage of their lifecycle.
Awareness Stage
At this stage, your lead is just becoming aware of their problem or need. They don’t yet know that your product or service exists, but they are starting to search for a solution. Your job at this stage is to generate awareness of both the problem and your brand through content marketing and thought leadership.
Engagement Stage
At this stage, your lead is fully aware of their problem or need and they have started doing research on possible solutions. They are now looking for helpful information that will educate them on the options available to them. Your job at this stage is to build trust and credibility with your lead by providing helpful resources that provide value without selling them on your product or service just yet.
Evaluation Stage
At this stage, your lead has narrowed down their options and they are now evaluating which solution is the best fit for their needs. They are looking for information that will help them make a decision one way or another.
Your job at this stage is to differentiate your product or service from the competition by stressing the unique benefits that make it the best option for the lead.
Purchase Stage
At this stage, your lead has decided to purchase a solution and they are now ready to buy. They are looking for information about pricing, product features, shipping, etc.
Your job at this stage is to provide all the information they need to make a purchasing decision and close the deal.
Delivery & Support Stage
After the sale has been made, your work isn’t done yet! You still need to deliver on your promises and provide excellent customer support in case any problems arise. If you do a good job at this stage, you’ll turn first-time customers into lifelong fans who will be more likely than ever to purchase from you again in the future.
Next Steps
Marketing doesn’t stop once a sale has been made. To be truly successful, and to turn leads into customers and then into raving fans, you need to market to your leads at every stage of their journey from awareness all the way through delivery & support. By following these steps, you can ensure that you’re providing valuable content that meets your leads’ needs every step of the way—ultimately leading to more sales and happier customers.
Marketing is vital for the growth and success of any business. Acquiring new leads is great, but if you don’t know how to properly market to move them through the funnel, you’ll never close a deal. In this blog post, we’ll show you how to market to your leads at every stage of their lifecycle.
Awareness Stage
At this stage, your lead is just becoming aware of their problem or need. They don’t yet know that your product or service exists, but they are starting to search for a solution. Your job at this stage is to generate awareness of both the problem and your brand through content marketing and thought leadership.
Engagement Stage
At this stage, your lead is fully aware of their problem or need and they have started doing research on possible solutions. They are now looking for helpful information that will educate them on the options available to them. Your job at this stage is to build trust and credibility with your lead by providing helpful resources that provide value without selling them on your product or service just yet.
Evaluation Stage
At this stage, your lead has narrowed down their options and they are now evaluating which solution is the best fit for their needs. They are looking for information that will help them make a decision one way or another.
Your job at this stage is to differentiate your product or service from the competition by stressing the unique benefits that make it the best option for the lead.
Purchase Stage
At this stage, your lead has decided to purchase a solution and they are now ready to buy. They are looking for information about pricing, product features, shipping, etc.
Your job at this stage is to provide all the information they need to make a purchasing decision and close the deal.
Delivery & Support Stage
After the sale has been made, your work isn’t done yet! You still need to deliver on your promises and provide excellent customer support in case any problems arise. If you do a good job at this stage, you’ll turn first-time customers into lifelong fans who will be more likely than ever to purchase from you again in the future.
Next Steps
Marketing doesn’t stop once a sale has been made. To be truly successful, and to turn leads into customers and then into raving fans, you need to market to your leads at every stage of their journey from awareness all the way through delivery & support. By following these steps, you can ensure that you’re providing valuable content that meets your leads’ needs every step of the way—ultimately leading to more sales and happier customers.
Published on January 27, 2023
About the Author: Chris Williams
