As the landscape of marketing and sales have changed, so has the sales funnel. In a digital world, the sales funnel consists of three basic steps: driving an audience to the landing page, sustaining a target audience through engagement and communication, completing a sale. Today, let’s talk about how to create a digital sales funnel that converts visitors into leads and customers.
Step One: Driving an audience to the landing page
The first step is getting people to your site or landing page. Whether you’re using SEO, running ads, or conducting email marketing campaigns, you need to get traffic to your site. However, it’s not enough to just get people to your site—you need to get the right people to your site.
That’s why it’s important to have targeted traffic; people who are actually interested in what you’re selling. Not everyone who comes across your site will be interested in buying what you’re selling, which is why it’s important to have a plan for how you’re going to drive targeted traffic to your site. Once you have targeted traffic on your site, you can move on to the next step in the funnel.
Step Two: Sustaining a target audience through engagement and communication
The second step is keeping people on your site and engaged with your content. If you want people to buy what you’re selling, you need to show them that you’re an expert in your field—and the best way to do that is through content.
Content comes in many forms, such as blog posts, infographics, videos, ebooks, etc.
By creating high-quality content that is relevant and helpful to your target audience, you will start to build trust with them. Once you have their trust, they are more likely to entertain the idea of doing business with you.
In addition to content, another way to keep people engaged on your site is through email marketing. By collecting email addresses from visitors on your site (with their permission), or from networking events and referrals, you can then send them timely emails with relevant information and links back to your website.
Email marketing is a great way stay top-of-mind with potential customers and move them further down the funnel.
Step Three: Completing a sale
The final step is completing a sale. This can happen in several ways; for example, if you’re selling products online, they can purchase directly from your website or blog. If you’re selling services, they can schedule a consultation or appointment directly from your landing page.
No matter what method you use for completing sales, make sure the process is smooth and easy for customers so they don’t get frustrated and abandon their purchase altogether.
This might mean having easy click-to-call options on your website landing pages, or easy to access forms that users can use to quickly contact you or schedule a consultation. Whatever you use, making it easy with a few steps as possible to convert will always increase online conversions.
Next Steps
The sales funnel is not new but has been redefined as a critical necessity in today’s digital marketing landscape. Creating a digital sales funnel that actually converts visitors into leads and customers requires having targeted traffic land on your page, engaging with them through quality content or email marketing campaign, before finally asking for the sale in a clear and concise manner.
By following these steps outlined in this blog post will help increase revenue for any business looking capitalize off digital channels.
As the landscape of marketing and sales have changed, so has the sales funnel. In a digital world, the sales funnel consists of three basic steps: driving an audience to the landing page, sustaining a target audience through engagement and communication, completing a sale. Today, let’s talk about how to create a digital sales funnel that converts visitors into leads and customers.
Step One: Driving an audience to the landing page
The first step is getting people to your site or landing page. Whether you’re using SEO, running ads, or conducting email marketing campaigns, you need to get traffic to your site. However, it’s not enough to just get people to your site—you need to get the right people to your site.
That’s why it’s important to have targeted traffic; people who are actually interested in what you’re selling. Not everyone who comes across your site will be interested in buying what you’re selling, which is why it’s important to have a plan for how you’re going to drive targeted traffic to your site. Once you have targeted traffic on your site, you can move on to the next step in the funnel.
Step Two: Sustaining a target audience through engagement and communication
The second step is keeping people on your site and engaged with your content. If you want people to buy what you’re selling, you need to show them that you’re an expert in your field—and the best way to do that is through content.
Content comes in many forms, such as blog posts, infographics, videos, ebooks, etc.
By creating high-quality content that is relevant and helpful to your target audience, you will start to build trust with them. Once you have their trust, they are more likely to entertain the idea of doing business with you.
In addition to content, another way to keep people engaged on your site is through email marketing. By collecting email addresses from visitors on your site (with their permission), or from networking events and referrals, you can then send them timely emails with relevant information and links back to your website.
Email marketing is a great way stay top-of-mind with potential customers and move them further down the funnel.
Step Three: Completing a sale
The final step is completing a sale. This can happen in several ways; for example, if you’re selling products online, they can purchase directly from your website or blog. If you’re selling services, they can schedule a consultation or appointment directly from your landing page.
No matter what method you use for completing sales, make sure the process is smooth and easy for customers so they don’t get frustrated and abandon their purchase altogether.
This might mean having easy click-to-call options on your website landing pages, or easy to access forms that users can use to quickly contact you or schedule a consultation. Whatever you use, making it easy with a few steps as possible to convert will always increase online conversions.
Next Steps
The sales funnel is not new but has been redefined as a critical necessity in today’s digital marketing landscape. Creating a digital sales funnel that actually converts visitors into leads and customers requires having targeted traffic land on your page, engaging with them through quality content or email marketing campaign, before finally asking for the sale in a clear and concise manner.
By following these steps outlined in this blog post will help increase revenue for any business looking capitalize off digital channels.
Published on March 2, 2023
About the Author: Chris Williams
