Online shopping has finally become social! While there have long been ways to share what you are purchasing with your friends on social media, Twitter has finally introduced a tool that lets their users buy a product through the social media. It was first used for selling items like event tickets, where being first through the gate was very important, but it is now being released to a broader spectrum of companies. Should you use this tool as a part of your internet marketing strategy? Let’s take a closer look:
Do You Have a Strategy?
One of the biggest reason any marketing effort fails is because it lacks a real strategy. Initial numbers have been low for the buy button, largely because those using it have not had a strategy. First of all, consider whether or not the people that you are trying to reach are on Twitter. Twitter has a diverse user-ship, but are the people that you want to reach out to actually likely to see a buy button on Twitter and want to use it.
Will Your Product Sell?
Another major downfall of some businesses who have already tried and failed to use the buy button is that their product is just not right for the format. There’s a reason that concert ticket sales work so well: they are time-sensitive and there is a very limited number. Customers look to Twitter already to see when the tickets for an upcoming concert are going to be one sale. Therefore, incorporating the two together: ticket sales and Twitter makes sense. Is your product something that your customers are likely to buy on an impulse, right now?
Do You Have Enough Followers?
If Twitter has not been one of the social media outlets you have focused on growing, you might not have the follower base to make the Twitter buy button useful for your business. If you think that your product will sell well on Twitter and you have a strategy for reaching out to potential buyers via Twitter, then you can look into growing your Twitter following to see if it is going to be as effective as you think it is.
In short, if your product or service matches the “right now” and “rapid” ethos of Twitter, you might be successful using the Twitter buy button to sell it.
Online shopping has finally become social! While there have long been ways to share what you are purchasing with your friends on social media, Twitter has finally introduced a tool that lets their users buy a product through the social media. It was first used for selling items like event tickets, where being first through the gate was very important, but it is now being released to a broader spectrum of companies. Should you use this tool as a part of your internet marketing strategy? Let’s take a closer look:
Do You Have a Strategy?
One of the biggest reason any marketing effort fails is because it lacks a real strategy. Initial numbers have been low for the buy button, largely because those using it have not had a strategy. First of all, consider whether or not the people that you are trying to reach are on Twitter. Twitter has a diverse user-ship, but are the people that you want to reach out to actually likely to see a buy button on Twitter and want to use it.
Will Your Product Sell?
Another major downfall of some businesses who have already tried and failed to use the buy button is that their product is just not right for the format. There’s a reason that concert ticket sales work so well: they are time-sensitive and there is a very limited number. Customers look to Twitter already to see when the tickets for an upcoming concert are going to be one sale. Therefore, incorporating the two together: ticket sales and Twitter makes sense. Is your product something that your customers are likely to buy on an impulse, right now?
Do You Have Enough Followers?
If Twitter has not been one of the social media outlets you have focused on growing, you might not have the follower base to make the Twitter buy button useful for your business. If you think that your product will sell well on Twitter and you have a strategy for reaching out to potential buyers via Twitter, then you can look into growing your Twitter following to see if it is going to be as effective as you think it is.
In short, if your product or service matches the “right now” and “rapid” ethos of Twitter, you might be successful using the Twitter buy button to sell it.
Published on October 22, 2015
About the Author: Ashley Bardonaro
