For many small business owners, managing your own Brand Facebook account seems to get pushed to the side in favor of all of the other tasks that have to be completed on a daily basis. But as common as this is, spending a few minutes each morning managing your social media marketing for the day is a must-do task for your daily plan.
Here’s the 5 things you should do each morning for your business on Facebook.
1. Respond to Everyone
As a business, there’s nothing worse than missing out on an opportunity for new business or to provide customer service for your existing clients. Check to make sure that you have responded to all brand mentions, comments, and messages as soon as you start your day.
2. Check Your Statistics
How are people responding to your recent posts? And, what type of engagement are you getting so far on your Facebook Ad’s and boosted posts?
Monitoring your statistics will help you to understand which posts and articles are giving you better results, including better click-through rates and conversions.
3. Monitor Local News and Events
What’s going on in your community? If there is a local news story or upcoming event that you want to be a part of, social media will have information about it. The last thing you want to do id miss an important news story because you’re busy pumping out more content on your website. So make sure you’re up to date on the current local events.
4. Check Your Content Calendar>/h2>
What are you posting today and is it published and ready on your website? How will these posts fit into your marketing strategy?
5. Set Your Goals for the Day
What do you want to accomplish today? Are you hosting a webinar soon that you need to promote, or possibly having a sale next week that you need to tell locals about? These things need to be outlined and clear, and most of all, measurable.
Spending a few minutes starting your day on Facebook can help to keep you disciplined as well as help you reach more potential customers where they spend most of their free time.
We’ll see you online!
For many small business owners, managing your own Brand Facebook account seems to get pushed to the side in favor of all of the other tasks that have to be completed on a daily basis. But as common as this is, spending a few minutes each morning managing your social media marketing for the day is a must-do task for your daily plan.
Here’s the 5 things you should do each morning for your business on Facebook.
1. Respond to Everyone
As a business, there’s nothing worse than missing out on an opportunity for new business or to provide customer service for your existing clients. Check to make sure that you have responded to all brand mentions, comments, and messages as soon as you start your day.
2. Check Your Statistics
How are people responding to your recent posts? And, what type of engagement are you getting so far on your Facebook Ad’s and boosted posts?
Monitoring your statistics will help you to understand which posts and articles are giving you better results, including better click-through rates and conversions.
3. Monitor Local News and Events
What’s going on in your community? If there is a local news story or upcoming event that you want to be a part of, social media will have information about it. The last thing you want to do id miss an important news story because you’re busy pumping out more content on your website. So make sure you’re up to date on the current local events.
4. Check Your Content Calendar>/h2>
What are you posting today and is it published and ready on your website? How will these posts fit into your marketing strategy?
5. Set Your Goals for the Day
What do you want to accomplish today? Are you hosting a webinar soon that you need to promote, or possibly having a sale next week that you need to tell locals about? These things need to be outlined and clear, and most of all, measurable.
Spending a few minutes starting your day on Facebook can help to keep you disciplined as well as help you reach more potential customers where they spend most of their free time.
We’ll see you online!
Published on August 21, 2015
About the Author: Tatyana Mournier
