In the latest episode of Stir, we delve into the inspiring story of Sarah Clough, co-owner of Ace Handling, a residential roofing company that took the daring leap from the snowy landscapes of Colorado to the sunny shores of Sarasota, Florida.

Sarah’s journey is a testament to the challenges and rewards of reinventing oneself and one’s business in mid-life. The decision to relocate was spurred by a combination of harsh winters, a desire for a change of scenery, and the allure of Florida’s booming housing market. However, the move meant starting from scratch in an unfamiliar market where Ace Handling was an unknown entity.

The transition wasn’t easy. Sarah and her husband had to navigate the complexities of Florida’s licensing requirements, initially limiting their services to paver sealing and pressure washing. Undeterred, they employed grassroots marketing strategies, from joining local chambers to direct outreach to homeowners associations and real estate professionals. Their persistence paid off, slowly building a reputation for quality and reliability.

One of the most impactful strategies for gaining community recognition was their partnership with Habitat for Humanity. By offering their roofing services for free, they not only gave back to the community but also established valuable connections and showcased their expertise.

Sarah’s story highlights the importance of adaptability, perseverance, and community engagement in entrepreneurship. She emphasizes the need for continuous learning and innovation, aspiring to expand into commercial roofing and further contribute to the community through job creation and mentorship.

As Ace Handling continues to grow, Sarah’s journey serves as an inspiring reminder of the possibilities that await when we embrace change and remain committed to our values and goals.

Watch the full interview to uncover more insights from Sarah’s entrepreneurial journey and her advice for fellow business owners navigating their own paths to success.