In this insightful interview, Joey Brannon, the founder of Axiom Strategic Consulting, shares his journey from starting as a CPA to building a successful business consulting firm. Joey delves into the challenges of entrepreneurship, the importance of focusing on a business’s impact, and his passion for helping small businesses succeed. His approach is rooted in leadership, culture-building, and maximizing individual strengths, making this interview a must-watch for business owners and leaders.

The Genesis of Axiom Strategic Consulting

Joey begins by recounting how Axiom Strategic Consulting started as Axiom CPA, a firm dedicated to serving business owners with tax and accounting services. Initially motivated by his love for working with businesses, Joey soon realized he was more drawn to the forward-thinking aspects of business consulting than traditional tax work. This led to a pivotal moment where he transitioned the firm’s focus entirely to strategic consulting, helping businesses grow and thrive by implementing actionable plans and fostering strong leadership.

Finding Your “Highest and Best Use”

A central theme in Joey’s consulting philosophy is the concept of “highest and best use,” a practice he has ingrained into Axiom’s culture. Joey explains that as businesses grow, leaders should focus their time and energy on the tasks only they can do, while delegating other responsibilities. This approach allows business leaders to maximize their impact, aligning their talents with the company’s strategic goals. He encourages business owners to assess what they do best and to empower their teams to operate in their highest and best use.

Building a Purpose-Driven Business

Joey passionately believes that small businesses can change the world when done right. He emphasizes the importance of building businesses with a clear vision, strong values, and a purpose that extends beyond profit. According to Joey, when businesses invest in their people and create a culture of care and development, it not only improves the company but also positively affects families, communities, and society at large.

The Power of One-on-Ones

Joey highlights the importance of regular one-on-one meetings with team members, which Axiom practices diligently. These meetings provide an opportunity for open dialogue, allowing employees to share their personal and professional challenges. Joey explains how these meetings build trust and improve organizational culture by making employees feel heard and supported. He shares practical tips on how to implement one-on-ones effectively, including scheduling them consistently and ensuring they focus on the individual’s growth.

Preparing for Growth and the Future of Axiom

Looking ahead, Joey discusses Axiom’s growth plans, including expanding the team with new advisors and continuing to work with businesses that have the potential to make a positive impact. Joey stresses the importance of finding the right people who align with Axiom’s mission, as the firm takes a careful and deliberate approach to hiring. With a commitment to helping small businesses reach their full potential, Joey envisions Axiom continuing to grow while maintaining its high level of personalized service and deep client relationships.