If you’re a CEO or business owner, then you know that the landscape of marketing is always changing. It can be hard to keep up with the latest trends and technologies, but it’s essential to stay ahead of the curve if you want your business to succeed.
That’s why we’ve put together this short guide on the changing face of B2B marketing. By the time you’re finished reading, you’ll have a better understanding of how to reach and convert today’s modern B2B buyer.
What’s Changed?
One of the biggest changes in B2B marketing is the way that decisions are made. In the past, most purchasing decisions were made by a small group of executives or C-level employees. However, thanks to the rise of digital technology, that’s no longer the case. Nowadays, many B2B buyers are millennials who are comfortable using digital channels to research and purchase products. This means that if you want to reach today’s B2B buyer, you need to have a strong online presence.
Another change that’s occurred in recent years is the shift from branding to branded searches. In the past, most businesses focused their marketing efforts on building brand awareness.
However, with so much noise online, it’s become harder and harder for businesses to break through and get noticed. That’s why more and more businesses are shifting their focus to branded searches. By ranking for branded keywords, businesses can ensure that when potential customers are searching for their products or services, they’ll see YOUR company name at the top of the search results.
What Hasn’t Changed?
Even though there have been some major changes in the world of B2B marketing, some things remain the same. For example, desktop conversions still outpace mobile conversions when it comes to B2B purchases. This is likely because most research is still done on desktop computers, and because many B2B products are complex and require a larger screen to fully understand.
Another unchanged element of effective B2B marketing is video content. Video has become increasingly important in recent years, but it’s still an essential part of any successful marketing strategy.
Video allows you to explain complex concepts quickly and easily, and it also helps build trust with potential customers. If you’re not already using video as part of your marketing strategy, now is the time to start.
Set Yourself Up For Success
The landscape of marketing is always changing, but by understanding the latest trends and technologies, you can stay ahead of the curve and ensure that your business succeeds.
Today’s modern B2B buyer is comfortable using digital channels for research and purchase decisions, so it’s essential to have a strong online presence.
Additionally, continue focusing on branding, and shift your paid ad campaigns towards branded searches. And finally, while video content has become increasingly important in recent years, it’s still an integral part of any successful marketing strategy. Commit to video marketing today and you’ll be sure to see results.
If you’re a CEO or business owner, then you know that the landscape of marketing is always changing. It can be hard to keep up with the latest trends and technologies, but it’s essential to stay ahead of the curve if you want your business to succeed.
That’s why we’ve put together this short guide on the changing face of B2B marketing. By the time you’re finished reading, you’ll have a better understanding of how to reach and convert today’s modern B2B buyer.
What’s Changed?
One of the biggest changes in B2B marketing is the way that decisions are made. In the past, most purchasing decisions were made by a small group of executives or C-level employees. However, thanks to the rise of digital technology, that’s no longer the case. Nowadays, many B2B buyers are millennials who are comfortable using digital channels to research and purchase products. This means that if you want to reach today’s B2B buyer, you need to have a strong online presence.
Another change that’s occurred in recent years is the shift from branding to branded searches. In the past, most businesses focused their marketing efforts on building brand awareness.
However, with so much noise online, it’s become harder and harder for businesses to break through and get noticed. That’s why more and more businesses are shifting their focus to branded searches. By ranking for branded keywords, businesses can ensure that when potential customers are searching for their products or services, they’ll see YOUR company name at the top of the search results.
What Hasn’t Changed?
Even though there have been some major changes in the world of B2B marketing, some things remain the same. For example, desktop conversions still outpace mobile conversions when it comes to B2B purchases. This is likely because most research is still done on desktop computers, and because many B2B products are complex and require a larger screen to fully understand.
Another unchanged element of effective B2B marketing is video content. Video has become increasingly important in recent years, but it’s still an essential part of any successful marketing strategy.
Video allows you to explain complex concepts quickly and easily, and it also helps build trust with potential customers. If you’re not already using video as part of your marketing strategy, now is the time to start.
Set Yourself Up For Success
The landscape of marketing is always changing, but by understanding the latest trends and technologies, you can stay ahead of the curve and ensure that your business succeeds.
Today’s modern B2B buyer is comfortable using digital channels for research and purchase decisions, so it’s essential to have a strong online presence.
Additionally, continue focusing on branding, and shift your paid ad campaigns towards branded searches. And finally, while video content has become increasingly important in recent years, it’s still an integral part of any successful marketing strategy. Commit to video marketing today and you’ll be sure to see results.