As an architect, one of the most important ways to market your business is through high-quality visual content. People are visual creatures, and seeing your work in photos and videos can help them see your vision and get a better understanding of your work.
But what kind of visual content should you create?
In this blog post, we’ll go over some of the best types of photos and videos to use when showcasing your architectural work.
High-Quality Photos
When it comes to photos, quality is key. High quality, well-lit photos will do wonders in showing off your work. People should be able to see the details in the photo of your finished product in all its glory.
Potential clients want to see what you’re capable of, so make sure you’re only showcase your best work, and that the lighting is good and that the photo is in focus.
Project Photos
The cornerstone of any good portfolio page are images that showcase the projects you have completed. These project images should illustrate how you can bring a client’s vision to life and give potential customers an idea of the kind of design services you offer.
Try to focus on photos that show off interesting details or unique features from the project, as well as overall shots that capture the entire space.
Process Photos
In addition to showcasing what you can do, it’s also important to demonstrate how you do it. Behind-the-scenes process photos are a great way to do this, as they provide insight into your thought process and highlight the level of care and detail that goes into each project.
For instance, if you’ve been working with a client on a particular project, take some pictures throughout different phases or stages of completion so people can get a sense for how involved and hands-on you are in each job.
People Photos
Photos featuring people are always popular — especially when they show your team hard at work! People photos will help connect potential customers with your brand by giving them an inside look at who’s behind it all.
As opposed to generic stock photo models smiling at their computer screen, these images will make it abundantly clear that real humans are powering your company’s success — which helps humanize your brand in ways that stock imagery simply cannot match.
3D Renderings
In addition to photos, 3D renderings of your drawings can also be helpful in marketing your work. These renderings give potential clients a better sense of what your plans look like in real life. They can also help you get approvals from clients more quickly since they can visualize the end result before construction even begins.
If you don’t have the time or resources to create 3D renderings yourself, there are plenty of rendering services that can do it for you.
Video Walkthroughs & Drone Footage
Video walkthroughs and drone footage are also great ways to show off your work. Video walkthroughs give potential clients a first-hand look at what it’s like to experience your work. Drone footage, on the other hand, provides a unique perspective that photos and renderings just can’t match. If you have the budget for it, drone footage is definitely worth considering.
Create a Spectacular Image
As an architect, high-quality visual content is essential for marketing your business. Photos, 3D renderings, video walkthroughs, and drone footage are all great ways to showcase your work and attract new clients. All of these types of content can help potential clients understand your vision and see why you’re the perfect architect for their project.
As an architect, one of the most important ways to market your business is through high-quality visual content. People are visual creatures, and seeing your work in photos and videos can help them see your vision and get a better understanding of your work.
But what kind of visual content should you create?
In this blog post, we’ll go over some of the best types of photos and videos to use when showcasing your architectural work.
High-Quality Photos
When it comes to photos, quality is key. High quality, well-lit photos will do wonders in showing off your work. People should be able to see the details in the photo of your finished product in all its glory.
Potential clients want to see what you’re capable of, so make sure you’re only showcase your best work, and that the lighting is good and that the photo is in focus.
Project Photos
The cornerstone of any good portfolio page are images that showcase the projects you have completed. These project images should illustrate how you can bring a client’s vision to life and give potential customers an idea of the kind of design services you offer.
Try to focus on photos that show off interesting details or unique features from the project, as well as overall shots that capture the entire space.
Process Photos
In addition to showcasing what you can do, it’s also important to demonstrate how you do it. Behind-the-scenes process photos are a great way to do this, as they provide insight into your thought process and highlight the level of care and detail that goes into each project.
For instance, if you’ve been working with a client on a particular project, take some pictures throughout different phases or stages of completion so people can get a sense for how involved and hands-on you are in each job.
People Photos
Photos featuring people are always popular — especially when they show your team hard at work! People photos will help connect potential customers with your brand by giving them an inside look at who’s behind it all.
As opposed to generic stock photo models smiling at their computer screen, these images will make it abundantly clear that real humans are powering your company’s success — which helps humanize your brand in ways that stock imagery simply cannot match.
3D Renderings
In addition to photos, 3D renderings of your drawings can also be helpful in marketing your work. These renderings give potential clients a better sense of what your plans look like in real life. They can also help you get approvals from clients more quickly since they can visualize the end result before construction even begins.
If you don’t have the time or resources to create 3D renderings yourself, there are plenty of rendering services that can do it for you.
Video Walkthroughs & Drone Footage
Video walkthroughs and drone footage are also great ways to show off your work. Video walkthroughs give potential clients a first-hand look at what it’s like to experience your work. Drone footage, on the other hand, provides a unique perspective that photos and renderings just can’t match. If you have the budget for it, drone footage is definitely worth considering.
Create a Spectacular Image
As an architect, high-quality visual content is essential for marketing your business. Photos, 3D renderings, video walkthroughs, and drone footage are all great ways to showcase your work and attract new clients. All of these types of content can help potential clients understand your vision and see why you’re the perfect architect for their project.
Published on February 21, 2023
About the Author: Regina Brassil
