You’ve put all the effort into writing the perfect email, so it’s crushing when you don’t get the response you’re hoping for. If your emails are being ignored more often than not, it could be for any number of reasons
If you’re like most people, you probably send and receive a handful of emails every day. And if you’re like most people, you probably ignore a good chunk of those emails, too. Why do we do this?
Today, we’ll explore the five most common reasons why people ignore email messages and what you can do to ensure that your emails don’t end up in the trash.
Your Emails Have No Context
When you send an email, it’s important to include some context as to why you’re emailing the person in the first place.
- Are you trying to sell them something?
- Are you looking for advice?
- Are you asking for a favor?
Whatever the reason, make sure to include that in the email so that the recipient knows what to expect. Otherwise, they may just assume that your email is spam and hit the delete button without even reading it.
2. Your Emails Look Like Spam
This goes hand-in-hand with the first point. If your emails look like they could be spam, then chances are good that they will be treated as such. Make sure to avoid using excessive exclamation points, all caps, and other things that would make your email look like a cheap marketing gimmick.
After all, if it looks like spam, it probably is spam.
3. Make Your Emails Personal
When you’re sending an email to someone, it’s important to make sure that it’s personal. That doesn’t mean that you have to write a long letter about your life story; just make sure to include the recipient’s name in the email and avoid using generic phrases like “Dear Valued Customer.” A little bit of personalization can go a long way towards making your email stand out from the crowd.
4. But Don’t Be Too Personal
On the other hand, you don’t want to be too personal in your emails either. Avoid getting too comfortable with the recipient and making things too personal; otherwise, you run the risk of coming across as creepy or even stalkery. Just stick to business and try to keep things as professional as possible.
5. Your Emails Got Caught in the Junk Folder
This is perhaps one of the most frustrating reasons why your emails might be getting ignored. If your email gets caught in the recipient’s junk folder, there’s a good chance that they’ll never see it… which means that all of your hard work was for nothing.
To avoid this problem, make sure to add each new contact to your address book as soon as possible; that way, their Email provider will be more likely to flag your messages as legitimate instead of treating them like potential spam.
Final Thoughts
If you want people to read your emails (and let’s face it, who doesn’t?), then there are a few things that you need to keep in mind.
First, always include some context as to why you’re emailing someone in the first place; otherwise, they may just assume that your message is spam and hit delete without even reading it.
Second, make sure that your emails don’t look like spam by avoiding excessive exclamation points and all caps; otherwise, they may just end up in the recipient’s junk folder where they’ll never be seen again.
Finally, strike a balance between being too personal and not personal enough; if you get too personal, you may come across as creepy or stalkery, but if you’re not personal enough then your email will just blend in with all of the others in their inbox.
If you can keep these five things in mind when crafting your next email campaign, then you’ll be well on your way towards ensuring that your messages actually get read by their intended recipients.
You’ve put all the effort into writing the perfect email, so it’s crushing when you don’t get the response you’re hoping for. If your emails are being ignored more often than not, it could be for any number of reasons
If you’re like most people, you probably send and receive a handful of emails every day. And if you’re like most people, you probably ignore a good chunk of those emails, too. Why do we do this?
Today, we’ll explore the five most common reasons why people ignore email messages and what you can do to ensure that your emails don’t end up in the trash.
Your Emails Have No Context
When you send an email, it’s important to include some context as to why you’re emailing the person in the first place.
- Are you trying to sell them something?
- Are you looking for advice?
- Are you asking for a favor?
Whatever the reason, make sure to include that in the email so that the recipient knows what to expect. Otherwise, they may just assume that your email is spam and hit the delete button without even reading it.
2. Your Emails Look Like Spam
This goes hand-in-hand with the first point. If your emails look like they could be spam, then chances are good that they will be treated as such. Make sure to avoid using excessive exclamation points, all caps, and other things that would make your email look like a cheap marketing gimmick.
After all, if it looks like spam, it probably is spam.
3. Make Your Emails Personal
When you’re sending an email to someone, it’s important to make sure that it’s personal. That doesn’t mean that you have to write a long letter about your life story; just make sure to include the recipient’s name in the email and avoid using generic phrases like “Dear Valued Customer.” A little bit of personalization can go a long way towards making your email stand out from the crowd.
4. But Don’t Be Too Personal
On the other hand, you don’t want to be too personal in your emails either. Avoid getting too comfortable with the recipient and making things too personal; otherwise, you run the risk of coming across as creepy or even stalkery. Just stick to business and try to keep things as professional as possible.
5. Your Emails Got Caught in the Junk Folder
This is perhaps one of the most frustrating reasons why your emails might be getting ignored. If your email gets caught in the recipient’s junk folder, there’s a good chance that they’ll never see it… which means that all of your hard work was for nothing.
To avoid this problem, make sure to add each new contact to your address book as soon as possible; that way, their Email provider will be more likely to flag your messages as legitimate instead of treating them like potential spam.
Final Thoughts
If you want people to read your emails (and let’s face it, who doesn’t?), then there are a few things that you need to keep in mind.
First, always include some context as to why you’re emailing someone in the first place; otherwise, they may just assume that your message is spam and hit delete without even reading it.
Second, make sure that your emails don’t look like spam by avoiding excessive exclamation points and all caps; otherwise, they may just end up in the recipient’s junk folder where they’ll never be seen again.
Finally, strike a balance between being too personal and not personal enough; if you get too personal, you may come across as creepy or stalkery, but if you’re not personal enough then your email will just blend in with all of the others in their inbox.
If you can keep these five things in mind when crafting your next email campaign, then you’ll be well on your way towards ensuring that your messages actually get read by their intended recipients.