What is the interest graph? In short, it’s a way of organizing content based on users’ interests, rather than by who they know. This might not sound like a big deal, but it’s actually a game-changer for social media marketing.

Why?

Because traditionally, social media marketing has been limited to platforms like Facebook and Instagram, where users are connected to others based on their personal relationships. A connection or follower is the user who would have the opportunity to see your content.

But with TikTok, anyone can discover your content, regardless of whether or not they follow you. That means that your reach is no longer limited to your personal network of friends and followers.

And that’s huge! Suddenly, businesses of all sizes have access to a whole new pool of potential customers. All thanks to TikTok’s use of the interest graph.

First, TikTok has made it easier for people to find content that they’re interested in. By using the interest graph, TikTok can show users videos that they might not have otherwise seen. This has led to a surge in popularity for the platform, as it provides a much better user experience than other social media platforms.

Second, TikTok has used the interest graph to create a more diverse and inclusive community. By showing users videos from a variety of creators with different interests, TikTok has been able to appeal to a wider range of people than other social media platforms. This has made TikTok one of the most popular social media platforms in the world.

Third, TikTok has used the interest graph to create a more personal connection between users and creators. By allowing users to see videos from creators with similar interests, TikTok has created an environment where users feel like they know the creators personally. This personal connection is one of the main reasons why TikTok is so popular among young people.

Should your business be using TikTok?

Over 90% of TikTok users say they open the app multiple times a day, which gives you a lot of opportunities to reach them with your message. And since TikTok is all about quick, bite-sized videos, you don’t have to create long, expensive commercials or invest in costly production values. All you need is a phone and a few minutes to create content that is entertaining and informative.

Another reason to use TikTok is that it’s a great way to humanize your brand. On other social media platforms like Facebook and Instagram, businesses often come across as stiff and formal.

But on TikTok, you can show the personality of your business and give your customers a behind-the-scenes look at what goes into running your operation. This can help build trust and loyalty among your customer base.

Finally, TikTok offers businesses a unique way to advertise their products and services. Traditional methods like print ads or television commercials can be expensive and difficult to track in terms of ROI. But with TikTok’s advertising tools, you can specifically target your ads to users who are most likely to be interested in what you’re selling.

You can also track how many people see your ad and how many people click on it, so you can get a better idea of whether or not your marketing efforts are paying off.

Next Steps

The interest graph is a powerful tool that can be used to connect people with similar interests. TikTok has used the interest graph to change social media in a number of ways, making it one of the most popular social media platforms in the world. If you’re not on TikTok yet, now is the time to join the fun!