In order for a company to truly be effective on social media, it’s important to have employees that are social media advocates. But what is a social media advocate and how do you turn your employees into them? Keep reading to find out!
What is a Social Media Advocate?
A social media advocate is someone who believes in your company and speaks positively about it on their personal social media accounts. This isn’t just someone who “likes” or shares your company’s posts; a social media advocate goes above and beyond to sing your company’s praises to their friends, followers, and anyone else who will listen. In other words, they’re a walking (or typing) billboard for your business.
Now that we know what a social media advocate is, let’s talk about how to turn your employees into social media advocates.
3 Ways to Turn Your Employees into Social Media Advocates
- Have a presence on multiple platforms. It’s important to have a strong presence on multiple social media platforms so that your employees have the opportunity to interact with you on the platform of their choice. Not everyone is on Facebook, so if that’s the only platform you’re active on, you’re missing out on potential advocates. By being present on multiple platforms, you increase the chances that your employees will stumble upon you and want to follow you.
2. Encourage employees to share company content. The more times your content is shared, the more likely it is to be seen by potential customers or clients. And when your content is shared by someone with a large following, that reach is even greater! So make it easy for your employees to share your content by including share buttons on each piece of content you create and by regularly sharing your content in company newsletters or emails. You can also create employee-only contests with prizes for the most shares or most creative post using company content.
3. Give employees a “voice.” One of the best ways to turn your employees into social media advocates is to give them a voice within the company. Whether it’s through employee-generated content (such as blog posts or video testimonials), employee-led social media takeovers, or simply encouraging employees to engage with customers or clients on social media, letting them know that their voices are heard will go a long way in gaining their advocacy.
Lasting notes
Turning company employees into social media advocates requires thought and strategic planning but it is possible.
By encouraging employee engagement on multiple platforms, sharing company content, and giving employees a voice within the organization, any business can start building its army of social media advocates today.
In order for a company to truly be effective on social media, it’s important to have employees that are social media advocates. But what is a social media advocate and how do you turn your employees into them? Keep reading to find out!
What is a Social Media Advocate?
A social media advocate is someone who believes in your company and speaks positively about it on their personal social media accounts. This isn’t just someone who “likes” or shares your company’s posts; a social media advocate goes above and beyond to sing your company’s praises to their friends, followers, and anyone else who will listen. In other words, they’re a walking (or typing) billboard for your business.
Now that we know what a social media advocate is, let’s talk about how to turn your employees into social media advocates.
3 Ways to Turn Your Employees into Social Media Advocates
- Have a presence on multiple platforms. It’s important to have a strong presence on multiple social media platforms so that your employees have the opportunity to interact with you on the platform of their choice. Not everyone is on Facebook, so if that’s the only platform you’re active on, you’re missing out on potential advocates. By being present on multiple platforms, you increase the chances that your employees will stumble upon you and want to follow you.
2. Encourage employees to share company content. The more times your content is shared, the more likely it is to be seen by potential customers or clients. And when your content is shared by someone with a large following, that reach is even greater! So make it easy for your employees to share your content by including share buttons on each piece of content you create and by regularly sharing your content in company newsletters or emails. You can also create employee-only contests with prizes for the most shares or most creative post using company content.
3. Give employees a “voice.” One of the best ways to turn your employees into social media advocates is to give them a voice within the company. Whether it’s through employee-generated content (such as blog posts or video testimonials), employee-led social media takeovers, or simply encouraging employees to engage with customers or clients on social media, letting them know that their voices are heard will go a long way in gaining their advocacy.
Lasting notes
Turning company employees into social media advocates requires thought and strategic planning but it is possible.
By encouraging employee engagement on multiple platforms, sharing company content, and giving employees a voice within the organization, any business can start building its army of social media advocates today.