Using Twitter to Drive Traffic to Your Website

Twitter is an online social networking service that allows its users to post and read short messages known as ‘tweets’. Though these messages need to be shorter than 140 characters in length, they can help your business go a long way. Businesses nowadays, are trying hard to attract leads through this enormous network of over a 100 million users from every part of the world.

Attracting traffic to your website and capturing that traffic for your business are two different things altogether. The goal of lead generation is to find potential customers who are interested in your brand. Here are a few tips for attracting leads to your business using twitter :

Tweets to get customers engaged

Rather than trying to attract customers through unrelated advertisements and posts, it is necessary that you concentrate on the most important aspects of your advertising campaign. Customer engagement towards your brand depends on the content of your post, and is varied according to your business industry. Sharing quality content through your Twitter business profile is the best way to get new Twitter followers. According to a study conducted by Twitter including an analysis of over 2 million tweets, these tweets were found to fetch the most of user engagement :

• Photos – Resulting to an average 35% boost in re-tweets.
• Videos – Resulting to an average 28% boost in re-tweets.
• Quotes – Resulting to an average boost of 19%.
• Numbers – Including a number may get you a boost of 17% in re-tweets.
• Hashtags – Resulting to an average 16% boost in re-tweets.

Incorporating videos

With 140 character messages and linking your posts to other websites, you might be be sure that you’ll be getting your share of customer attraction. You might also succeed in gaining a number of followers and leading a good campaign. But there’s more that you could be doing to help gain more of an audience and stay ahead of the competition. One of them is incorporating videos into your twitter feed. Ideas that you can use videos to attract leads are :

• Sneak peaks to support your upcoming event.
• Product demos to show-off a particular feature or tool.
• Short videos to show your product/gear in action.
• Clips regarding user reviews and experiences.
• Other business involvement videos like social gatherings or community events.

Lead generation cards

Lead generation cards are a feature created by Twitter to help businesses get more leads. Instead of redirecting users to the landing page and getting a lead incentive there, a button is added to the posts for the purpose of collecting information like e-mail address. When users click these buttons, they get directed to the link, whereas their e-mail address will be sent to you.

A Twitter Ads account is necessary to get lead generation cards for your business’ profile. The card manager screen shows that there are two types of lead cards on Twitter :

• Lead generation : Meant to capture the user’s e-mail address so that they can be contacted as potential customers.
• Website card : Meant to tell your users about your business or website and to drive more traffic there.

Joining conversations and reciprocating

Starting up discussions or joining in others’ conversations is a good way to draw in potential customers and build your own follower base. Look for conversations that mean something to your business. Talk to people about your brand in posts or conversations that deal with problems or issues which your business can solve. This charges a multiplier effect where many people other than the original author of the tweet become exposed to you, and your offerings.

Although Twitter allows you to follow only a limited number of profiles per day, try to follow as many people as you can. Also, don’t forget to follow back people who are following your brand page. This helps you build an online potential customer base for targeted marketing and advertising. You can always look up to these users for all your future surveys and feed backs too.

Measuring your efforts

Apart from having an active online advertising strategy, it is important for every business to measure their efforts and keep a check on the campaign progress . Also, analyzing different trends in your follower base will help you manage your content efficiently. It provides you with real-world feedback on your business and lets you understand your customers better. Here are a few ways to measure your success :

• Analytical tools : These are tools that allow you to see how many people are visiting your website. Example : Google Analytics and HubSpot.
• Twitter counter : Allows you to track your follower growth. Also tells you about your net number of followers on a daily basis.
• Hashtags : Hashtags are another way to measure the performance of your campaign. The more popular your hash tag, the more popularity your brand gains.
• URL Shortening : Certain URL shortening websites, like bit.ly, allow you to shorten your website’s link and use the shortened URL instead. It also records user statistics for your website through this shortened URL.

Your social media marketing strategy must have goals that can be tracked. These tools above should help you track your results, and ultimately improve your conversion rates over time. If you have questions about your social marketing strategies, contact our marketing experts today, here.

Topics: Social Media Marketing