It’s a weekend night and you’re out looking for a delicious dinner spot to dine at. You peek into the window of an empty restaurant and quickly conclude the food or service must be no good. But the one next door has a waiting list and a crowd of folks out front anxiously waiting to be seated. Must be the tastier option of the two.
Psychologists, sociologists and marketing professionals call this powerful dynamic “social proof,” and it’s a key ingredient in your marketing strategy. So how does it work, and why do you need it? Here are 3 reasons your business needs social proof, and how you can incorporate this into your digital marketing strategies.
It’s a weekend night and you’re out looking for a delicious dinner spot to dine at. You peek into the window of an empty restaurant and quickly conclude the food or service must be no good. But the one next door has a waiting list and a crowd of folks out front anxiously waiting to be seated. Must be the tastier option of the two.
Psychologists, sociologists and marketing professionals call this powerful dynamic “social proof,” and it’s a key ingredient in your marketing strategy. So how does it work, and why do you need it? Here are 3 reasons your business needs social proof, and how you can incorporate this into your digital marketing strategies.