If you’re a dentist, blogging is a necessity for your dental practice marketing strategy. Unfortunately, many dentists find it hard to come up with content and topics to write about, so here are 8 subjects that you can use to write about, and examples to help you get started.
Marketing for your insurance company is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so that they eventually transform into paying clients. Here are some tips on how to manage the leads coming into your insurance agency so that you can convert them into clients...
It's imperative for small businesses to keep track of their leads, clients, and contacts. And with so many CRM (Customer Management System) options available, it can be hard to figure which is best for your particular situation. In this article, we'll introduce you to a group of popular CRM systems, break them down individually, and show which one is best for your business.
Since the beginning of the year, Google has been dropping hints often about the importance and overall preference for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending notifications via Webmasters Tools when a site has mobile usability issues that need to be fixed, Google has not been very coy when it comes to warning site owners and webmasters to make their mobile user experience a priority. So how can you be prepared for Google's newest update?
It’s clear that talented players are coming out of high school with more skill than ever before, and why should an adult (by legal standards) not be permitted to pursue their economic best interests? By understanding this, and by embracing it, Coach John Calipari of the University of Kentucky continues to get top ranked recruits running to put on the Kentucky blue. So why did Calipari embrace this methodology, and what can that teach us about our marketing?
March Madness is finally here. Three weeks of pools, brackets, and heart-stopping buzzer beaters. The excitement is visible everywhere — especially if you spend time on any of the major social networks. Chances are, your potential customers and future prospects are chatting away about this year’s Big Dance. So your social media plan should include talking about it, too.
Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually transform into paying clients. Here are 5 tips on how to manage the leads coming into your law firm so that you can convert them into clients:
For the last three years I've often recommended Facebook ads. I recommend them to both business to consumer and B2B businesses. I recommend them to local restaurants and law firms here in Sarasota, Florida. I recommend them to anyone and everyone who wants to grow awareness about anything they're doing, especially a business.
Google Analytics (GA) is rapidly evolving to be a marketer's best friend. Even the main menu of Google Analytics has changed from the classic web analytics jargon to reflect marketing language: Audience, Acquisition, Behaviour, & Conversions. Things that we all really care about, rather than just numbers. Now Google Analytics is taking it one step further by including demographic and psychographic information inside Google Analytics. Here's how you can get started utilizing this valuable resource.
Social media tools like Twitter, Facebook, LinkedIn and blogs provide a fast and cheap way to keep in touch with clients and prospects, keep an eye on competitors, and keep up-to-date with industry trends.