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What Coach Cal Can Teach You About A/B Testing

2024-01-13T18:55:25-05:00

It’s clear that talented players are coming out of high school with more skill than ever before, and why should an adult (by legal standards) not be permitted to pursue their economic best interests? By understanding this, and by embracing it, Coach John Calipari of the University of Kentucky continues to get top ranked recruits running to put on the Kentucky blue. So why did Calipari embrace this methodology, and what can that teach us about our marketing?

What Coach Cal Can Teach You About A/B Testing2024-01-13T18:55:25-05:00

Social Media Tips for March Madness

2024-01-13T18:55:31-05:00

March Madness is finally here. Three weeks of pools, brackets, and heart-stopping buzzer beaters. The excitement is visible everywhere — especially if you spend time on any of the major social networks. Chances are, your potential customers and future prospects are chatting away about this year’s Big Dance. So your social media plan should include talking about it, too.

Social Media Tips for March Madness2024-01-13T18:55:31-05:00

5 Tips For Converting More Leads at Your Law Firm

2024-01-13T18:55:44-05:00

Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually transform into paying clients. Here are 5 tips on how to manage the leads coming into your law firm so that you can convert them into clients:

5 Tips For Converting More Leads at Your Law Firm2024-01-13T18:55:44-05:00

Why You Should Be Using Facebook’s Paid Advertising

2024-01-13T18:55:52-05:00

For the last three years I've often recommended Facebook ads. I recommend them to both business to consumer and B2B businesses. I recommend them to local restaurants and law firms here in Sarasota, Florida. I recommend them to anyone and everyone who wants to grow awareness about anything they're doing, especially a business.

Why You Should Be Using Facebook’s Paid Advertising2024-01-13T18:55:52-05:00

Using Demographics in Google Analytics to Increase Conversions

2024-01-13T18:56:03-05:00

Google Analytics (GA) is rapidly evolving to be a marketer's best friend. Even the main menu of Google Analytics has changed from the classic web analytics jargon to reflect marketing language: Audience, Acquisition, Behaviour, & Conversions. Things that we all really care about, rather than just numbers. Now Google Analytics is taking it one step further by including demographic and psychographic information inside Google Analytics. Here's how you can get started utilizing this valuable resource.

Using Demographics in Google Analytics to Increase Conversions2024-01-13T18:56:03-05:00

10 Social Media Tips For Law Firms in 2015

2024-01-13T18:56:26-05:00

Social media tools like Twitter, Facebook, LinkedIn and blogs provide a fast and cheap way to keep in touch with clients and prospects, keep an eye on competitors, and keep up-to-date with industry trends.

10 Social Media Tips For Law Firms in 20152024-01-13T18:56:26-05:00

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